Managing Editor (Vietnam)

All Things Beauty Vietnam seeks a seasoned Managing Editor with deep expertise in beauty, lifestyle, wellness, and self-care content. This role is responsible for leading editorial strategy and operations, managing a small team, and ensuring high editorial standards aligned with SEO performance, brand tone, and regional objectives. The ideal candidate will demonstrate strong editorial judgment, cross-functional collaboration skills, fluency in Vietnamese and English, and a mature, professional approach to leadership. 

Key Responsibilities 

• Strategic Editorial Leadership 

• Provide strategic direction to enhance content quality, search visibility, and audience engagement across all categories. 

• Collaborate with local and regional SEO teams to generate performance analyses, implement keyword strategies, and drive continuous improvement. 

• Oversee the Vietnam editorial team, ensuring all content aligns with local relevance and broader regional strategies. 

• Contribute to and support projects such as content migration from legacy platforms and new site development initiatives. 

• Monitor market trends, competitive content, and industry developments to inform proactive editorial planning. 

• Identify, recruit, and manage Vietnamese-based content contributors, including writers, vloggers, bloggers, and link-building partners. 

• Ensure efficient internal editorial workflows and facilitate coordination between local teams, freelancers, and Greenpark’s regional and global teams. 

• Serve as the point of contact for content-related technical issues, including site performance, structure, and functionality. 

• Act as the tone of voice and editorial standards guardian for the Vietnam beauty hub and, when required, other regional initiatives. 

Content Development & Execution 

• Lead the production of a high volume of content assets per month, ensuring adherence to quality and SEO guidelines. 

• Maintain and regularly update the content calendar based on inputs from stakeholders, performance insights, and business priorities. 

• Produce 2–4 well-optimized articles per day based on SEO performance reports and editorial direction. 

• Edit 2–4 articles daily from in-house or freelance contributors, maintaining editorial integrity and consistency. 

• Participate in and support large-scale content migration and tagging projects for the ATB beauty platform. 

• Develop reactive content in line with real-time trends, seasonal moments, and topical relevance. 

• Select appropriate imagery to complement editorial content based on SEO and brand alignment. 

• Conduct editorial reviews of newly published content to ensure accuracy, optimization, and compliance with standards. 

• Participate in regular editorial planning meetings and ideation sessions to innovate content formats and outputs. 

• Support updates to product pages and other content modules on the site as needed. 

• Contribute to special content initiatives and market-specific campaigns as assigned. 

 

Required Qualifications 

Hard Skills 

• Minimum 7 years of professional experience in digital editorial roles, with a specialization in beauty, lifestyle, or wellness content. 

• Strong command of SEO best practices, content optimization, keyword analysis, and performance tracking. 

• Advanced proficiency in CMS platforms (e.g., WordPress or similar systems). 

• Working familiarity with Google Analytics, Google Search Console, and keyword research tools (e.g., SEMrush, Ahrefs). 

• Competence in managing small editorial teams and coordinating with freelance contributors. 

• Experience with metadata tagging, content migration, and web content governance. 

• Basic knowledge of image sourcing and digital content formatting standards. 

Soft Skills 

• High emotional intelligence, integrity, and professionalism in verbal and written communication. 

• Strong leadership, mentoring, and team development capabilities. 

• Collaborative, solutions-oriented mindset with the ability to work across departments and cultures. 

• Excellent time management, prioritization, and multitasking skills in a deadline-driven environment. 

• Strong attention to detail and commitment to editorial excellence. 

• Adaptable to fast-paced changes and capable of working both independently and within a structured regional framework.