Display/Paid Social Lead

📍Madrid ~ hybrid setup  

Groupon is looking for a hands-on Display / Paid Social Lead who can take over our global paid social engine, elevate the strategy, and lead a five-person team across Meta, Criteo, GDN, TikTok, and more. This is not a maintenance role. This is a “take it, fix it, scale it” role.

You’ll own Meta performance end-to-end, drive Gross Profit within ROAS guardrails, accelerate creative testing, and bring AI-enabled execution into daily workflows. And yes - you’ll work with serious budgets: $1M+ per month. If you thrive in fast data loops, know how to push teams to excellence, and love mixing creativity with analytics, this one’s for you.

• Lead and develop a team of 5 specialists - set KPIs, coach performance, build routines, and reset the way of working.
• Own and execute the global Display & Paid Social strategy across Meta (core), Criteo, GDN, TikTok, Reddit and emerging app channels.
• Balance prospecting/retargeting and identify scalable growth opportunities with feed & category owners.
• Combine hands-on execution (~50% at the start) with long-term strategic leadership.
• Run a structured brief → build → QA → launch workflow with Design and deliver AI-enabled creative production.
• Drive data-led decision making using Tableau , and support app-marketing, AppsFlyer integration and incrementality testing.
• AI & automation (LLMs for briefs, creative iteration, QA; platform automations for alerts/bulk changes).
• Collaborate closely with Revenue, BI, Product, Design and communicate clearly through concise updates and post-mortems.

• Have deep Meta Ads expertise with multi-market, high-spend budgets  ≥ $1 M / month

• Have experience in Local Services, marketplaces, or high-volume B2C.

• Know how to lead a team, set standards, and build strong routines.

• Are both analytical & creative - DPA, feed quality, testing mindset.

• Use AI tools daily (ChatGPT, Gemini, AI video tools, automation).

• Have a solid understanding of analytics (Tableau etc.)

• Communicate clearly, push for clarity, and make things happen.