Paid Media Analyst

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in Europe, North America and South America, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

We are hiring a Paid Media Analyst to our Marketing team in Brazil!

The B2C Paid Media Analyst is responsible for supporting the development, execution, and analysis of paid media strategies across various platforms for the regional market, increasing brand awareness through strategic paid media campaigns, generating qualified leads to fuel the sales pipeline, and optimizing campaign performance to maximize ROI. The role involves collaborating with internal teams and external agencies to optimize campaign performance, update reports, and provide strategic insights, ensuring that campaigns are aligned with business goals and regional market needs.

• Lead growth initiatives: Lead end-to-end Paid Media campaigns and growth initiatives, from strategy development and experiment design to execution and optimization.
• Optimize Performance: optimize paid campaigns across all channels, driving growth through continuous testing, analysis, and optimization of KPIs, audiences, bidding strategies, keywords, and creative assets.
• Reporting: Update and maintain reports on paid media performance, providing regular updates to the regional marketing teams.
• Strategy Support: Analyze and provide support for new initiative launches, including CRM strategies using Salesforce.
• Creative Strategy: Propose new creative strategies for landing pages and campaign content.
• Campaign Analysis: Monitor and analyze campaign performance to identify areas of improvement and ensure alignment with business goals.
• Operational Management: Manage the operational aspects of agency relationships, focusing on optimizing paid media efforts.
• Weekly Meetings: Participate in weekly meetings with the Paid Media team, Sales, and Marketing
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

• If you reside in São Paulo, you must be available to work from the office once a month.
• Degree in Marketing, Communications, Business, or a related field.
• Proficiency in paid social, paid search and display ads, Canva, CRM tools (HubSpot and Salesforce), Tableau, and Google Workspace (Google Drive, Docs, Sheets, and Presentation).
• Experience in paid media and digital marketing, with a strong understanding of different cultural markets.
• Experience in managing cross-platform campaigns and working with international teams is highly desirable.
• Proficiency in English is mandatory

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in consumer marketing (b2c), cross channel Paid Media management and full english proficiency and YZ are mandatory requirements.

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Our commitment to inclusion also extends to how we recognize and reward our people. We’re proud to be Syndio Fair Pay Certified, reflecting our ongoing dedication to equitable and fair pay practices across our global team. Read more about it here.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.