Staff Product Marketer

Handshake was founded on a simple belief that everyone deserves a path to a great career, regardless of where they went to school or who they know. Today, we power 25 million job seekers, 1 million+ employers, and 1,600 educational institutions.

In 2025, we started Handshake AI and built the fastest-growing AI data business in history. We work directly with frontier AI lab researchers to create evaluations, publish benchmarks, and push the boundary of data. We’ve grown from $0 to ~$1B run rate and pay ~$60M to over 30K individuals every month.

Human data is the core infrastructure to AI advancement. Frontier AI labs currently improve model capabilities with various data-intensive post-training techniques. We believe that data spend for AI training will increase by 3-5x in the next few years and continue for much longer as models take on new domains. Handshake AI supports all of the frontier AI labs, working on their most complex data at the largest scale.

• Develop end-to-end positioning, messaging, and competitive strategy for Handshake AI (HAI) focused on frontier labs while ensuring narratives complement Handshake’s broader story about fellows and early-career talent.

• Support HAI go-to-market strategy for major launches and initiatives in partnership with Product, Sales, and the broader Marketing team.

• Serve as the end-to-end PMM owner for HAI with Sales, acting as the primary point of contact and decision-maker for how HAI shows up in lab-facing conversations (value props, proof points, pricing/packaging narratives, objection handling).

• Partner with HAI Product and Sales leadership to influence long-term product and GTM strategy using customer, competitive, and market insights; synthesize complex inputs into clear recommendations that guide executive decisions.

• Build and maintain sales enablement materials for HAI, including playbooks, talk tracks, competitive one-pagers, and pitch assets — iterating based on feedback from the field.

• Track GTM performance for HAI (pipeline, win rates, attach, deal velocity), translating data into clear insights and iterating narratives and plays based on what drives revenue impact.

• Partner with event marketing to translate HAI positioning into compelling in-person and virtual experiences for AI lab audiences—owning messaging for executive dinners, field events, and conference activations.

• Codify HAI GTM frameworks, launch templates, and messaging systems that can be reused across products and teams.

• Work closely with the HAI research team to translate research outputs into market-ready content, getting it in front of researchers and the broader AI community while developing a deep understanding of the ecosystem to inform positioning and strategy.

• 4-6 years of experience in product marketing, content marketing, demand gen, or a related B2B marketing discipline

• Experience in the human data field, or highly motivated to quickly become an expert on the industry

• Comfortable operating with ambiguity—you can make progress without a perfect brief and know how to prioritize

• Ability to influence at all levels, including executives

• Strong project management skills with experience coordinating complex, multi-stakeholder launches

• Experience with sales enablement, including creating competitive positioning and technical demo materials

• Excel at 0-to-1 program building—comfortable building from scratch, wearing multiple hats, and scaling based on data