Associate - Real Time Engagement

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. 

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position? 

Reporting directly to the RTE Manager, you’ll be primarily responsible for driving live customer engagement through the delivery of Hard Rock Digital's betting opportunities. 
This role sits within the Real Time Engagement team and plays a critical part in driving bet count and handle during live sporting events. 
With a passion for sports betting, your role will be to execute real time push notification campaigns that are relevant, accessible, engaging and industry leading at all times. 
This position requires understanding that sports betting operates 24/7, with critical decisions needed during evenings, weekends, and major sporting events when customer activity peaks. Overall, the ideal candidate is strongly passionate about sports, the online sports betting space and has excellent communication and writing skills.  

Responsibilities 

• Write live push notification copy for primary, secondary and niche sport events. 

• Execute push notification campaigns in Braze with proper naming conventions, audience segmentation, and control group configuration. 

• Identify the most popular and engaging betting opportunities and ensure they are positioned prominently within campaign messaging. 

• Implement A/B testing strategies to optimize messaging, timing, and audience targeting. 

• Monitor campaign performance in real-time and make data-informed adjustments during live events. 

• Work with Product Operations to ensure the app display complements engagement pushes for featured content. 

• Partner with CRM, Data, and Prod Ops to ensure messages are targeted and delivered cleanly through appropriate channels.  

• Coordinate with Trading on liability management and market availability for pushed selections. 

• Liaise with the Creative Department around rich push imagery requests.