CRM Marketing Developer

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?
Reporting to the CRM Development Manager, the CRM Marketing Developer will support the technical development of templates and other content components across all CRM channels.

This is a hands-on role focused on building and maintaining scalable templates within Braze and supporting personalisation initiatives. You will work closely with CRM, Creative, and Data teams to ensure high-quality, well-tested CRM assets are delivered on time.

This role is ideal for someone with experience in CRM, email marketing, or digital campaign execution who is looking to deepen their technical skills in HTML/CSS, personalization logic, JavaScript, and CRM platforms.

Responsibilities

• Build and maintain reusable CRM templates within Braze across Email, In-App, Push, and other channels

• Translate creative designs into responsive CRM templates, ensuring visual accuracy, layout integrity, and brand consistency across devices and email clients

• Support implementation of personalization logic using Liquid and dynamic content rules

• Assist in building and maintaining Movable Ink modules, including dynamic and interactive elements such as countdowns, carousels, and personalised content blocks

• Conduct QA to ensure correct rendering, link accuracy, tracking, and adherence to platform best practices

• Maintain template libraries, documentation, and naming conventions

• Collaborate with CRM, Creative, and Data teams to translate campaign requirements into scalable technical assets

• Continuously develop technical knowledge across CRM platforms and personalisation tools