Social Analyst (Social Intelligence & Listening)

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro is seeking a highly skilled Social Analyst with deep expertise in social data, listening, and audience intelligence. The Social Analyst sits at the intersection of analytics, cultural insight, and franchise strategy—transforming real-time and longitudinal social signals into actionable recommendations that shape marketing, product, and storytelling decisions. Social Analyst will not only report on performance, but actively inform upstream decision-making across franchises, licensed consumer products, media planning, and PR. This is a high-impact role for someone who can translate complex social data into clear narratives that influence both campaign optimization and long-term brand development (2–3 year horizon). Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI or at Hasbro’s temporary location in Boston, MA. A day in the life of a Social Analyst (Social Intelligence & Listening) What You’ll Do: * Social Intelligence & Listening * Lead always-on social listening programs to uncover audience behaviors, cultural trends, and emerging opportunities across Hasbro brands and franchises * Facilitate bi-weekly social listening stand-ups, synthesizing real-time insights into clear, actionable takeaways for cross-functional teams * Identify whitespace opportunities, unmet audience needs, and signals that inform content planning as well as franchise development and licensed product innovation Analytics & Reporting * Own and deliver monthly social health reports across channels, highlighting performance trends, risks, and opportunities * Produce campaign pulse reporting (24-hour, 7-day, and wrap reports) with actionable recommendations to optimize in-flight and future campaigns * Develop and present quarterly cross-brand learning agendas and resulting best practices, translating insights into strategic implications for stakeholders Strategic Influence & Upstream Impact * Inspire and enable reactive social content, rooted in what our fans and communities care about, building relationships beyond transactional purchases * Shape media planning and brief responses by integrating audience insights, platform behaviors, and cultural context * Support PR and announcement strategy (e.g., major franchise reveals) with predictive and reactive social insights * Partner with franchise, licensing, and brand teams to bring social insights upstream into 2–3-year franchise planning and canon development * Inform licensed consumer product (LCP) prioritization, identifying opportunities to revive or scale IP based on audience demand signals Tooling & Data Stewardship * Own governance and optimization of social analytics tools (e.g., social listening platform & social analytics tools), ensuring data accuracy, taxonomy consistency, and scalability * Drive continuous improvement in dashboards, listening queries, reporting frameworks and new ways of working * Iterate and scale AI-forward workflows in analytics processes to maximize impact and increase time spent on higher order tasks * Be a strategic thought leader in managing listening platform relationships to ensure early access to new capabilities and best-in-class partnership What You’ll Bring * 5–8+ years in social analytics, digital intelligence, or consumer insights * Deep expertise in social listening platforms (Sprinklr preferred) and large-scale data interpretation * Experience supporting entertainment, gaming, toys, or franchise-based brands strongly preferred * Ability to translate data into compelling narratives and strategic recommendations We are an Equal Opportunity / Affirmative Action Employer Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The base salary range for this position is $79,300.00 to $119,000.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package. Our Comprehensive Benefits Package Includes: * Health & Wellness: Medical, Dental, and Vision Insurance * Time Off to Recharge: Paid Vacation & Holidays * Financial Well-being: Generous 401(k) Match * Life & Family Support: Paid Parental Leave * Giving Back: Volunteer & Employee Giving Programs * Level Up Your Skills: Tuition Reimbursement * Exclusive Perks: Product Discounts & More!