Multimedia Marketing Producer

WBAL-TV, the NBC affiliate in Baltimore, MD, is searching for a Multimedia Marketing Producer to join our in-house creative services team. In this role, you will be responsible for brand building through compelling writing, exceptional editing, and strategic conceptualization. You must be able to identify the most promotable content and produce relevant messages to connect with our ever-changing audience on multiple platforms. This position will have you creating original content for all platforms, including broadcast television/streaming, YouTube, Facebook, Instagram, and X. Reaching the right audience to grow multiple brands is at the heart of this role. 

Your influence over marketing efforts encompasses locally produced newscasts, sports, special events, community outreach, network/syndicated programming, as well as all forms of digital and streaming content. The ideal team member will thrive in Baltimore’s competitive breaking news market and value exclusive partnerships including the Baltimore Ravens and Baltimore Orioles. You must be an innovative team player with a positive attitude and the willingness to work flexible hours as content dictates. This role reports to the Creative Services Director. The salary range for this position is $42,000 - $47,000.

Responsibilities

• Marketing multiple brands across all linear, digital, and streaming platforms. 
• Writing, producing, and editing assigned daily content promoting our on-air product, as well as long-term promotional campaigns.
• Developing influencer content to strengthen brand awareness and drive targeted marketing efforts.
• Collaborating with local station partners to cultivate a more socially equitable community.

Requirements

• At least one year of experience in integrated marketing, social media, television promotion is preferred.
• Outstanding knowledge of Adobe Creative Suite (including Premiere, Photoshop and After Effects).
• Strong organizational skills and ability to prioritize multiple projects in an efficient manner. 
• Proven ability to deliver high-quality products quickly with exceptional accuracy and attention to detail. 
• A team player who collaborates effectively and is passionate about the creative process.
• Must have and maintain a valid driver’s license with an acceptable driving record as defined by employer. 
• Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered.
• In-person attendance is required.

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.