Lead Analyst, Sales (Hybrid)

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

We're looking for a Lead Sales Analyst who thrives at the intersection of revenue strategy and data. You'll be the analytical backbone of our Sales and RevOps motion – owning pipeline health, territory performance, and rep productivity analytics while helping leadership make faster, more confident decisions. This is a high-leverage opportunity to shape how we measure and optimize the full sales funnel, from lead generation through closed-won.

You'll partner closely with Sales, RevOps, and Marketing leadership to surface insights that influence GTM strategy, comp design, and quota planning. If you're energized by owning complex analytical systems, influencing sales strategy with data, and building tools that scale beyond individual requests – this role was built for you.

• Own pipeline health analytics – build and maintain reporting on deal velocity, stage conversion, win/loss rates, and forecast accuracy to give sales leadership a reliable view of the business at any time.

• Partner with RevOps and Sales leadership to evaluate ROI by motion and channel – identifying which go-to-market plays are driving revenue and which aren't pulling their weight.

• Develop end-to-end attribution and lead source analysis – connecting marketing inputs to pipeline outputs and closed revenue to inform spend and targeting decisions.

• Build and maintain a clear, consistent sales metric framework – ensuring pipeline, activity, and performance KPIs are reliably defined and trusted across Sales and GTM.

• Proactively surface risks and opportunities – identify pipeline gaps, rep performance trends, and deal quality signals before they become surprises for leadership.

• Build scalable self-serve tools (dashboards, notebook) that empower reps, managers, and executives to track performance without relying on ad hoc requests.

• Translate complex analyses into concise, executive-ready insights that drive decisions on headcount, comp, territory design, and GTM investment.

• Champion AI-assisted analytics workflows – automate recurring reporting, accelerate analysis, and help the broader sales and ops team leverage data more effectively.

• Collaborate closely with data engineering and RevOps to ensure CRM data integrity, event tracking accuracy, and instrumentation completeness for new sales motions.

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Time Flexibility: Flex time off + company holidays + designated focus periods

• 🤖 AI Access, For Real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

• 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

• Meet the Talent Acquisition team, Kaitlyn S.

• Meet the Hiring Manager, Vlad A.

• Participate in a Talent Showcase

• Participate in a Case Study

• Meet with Cross-functional Stakeholders

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.