Marketing Analytics Lead (Hybrid)

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

We’re looking for a Marketing Analyst who owns how Homebase measures and optimizes the full acquisition engine — from the first web visit to a paying customer. You’ll be the analytical authority on paid media effectiveness, attribution, web conversion, and organic performance, bringing rigor and clarity to decisions that directly shape where we spend, what we test, and how we grow.

This isn’t a basic reporting or BI role. You’ll design and run advanced causal measurement frameworks (geo holdout tests, synthetic control experiments) to cut through attribution noise, build the infrastructure that makes marketing measurement trustworthy at scale, and act as a strategic thought partner to Marketing, Growth, RevOps, and Finance leadership. If you’re energized by hard measurement problems, love building things that last, and want real ownership over how a growth business learns — this role is built for you.

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods

• 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

• 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

• Meet the Talent Acquisition team, Kaitlyn S.

• Meet the Hiring Manager, Vlad A.

• Participate in a Talent Showcase

• Meet with Cross-functional Stakeholders

• Meet with the CMO, Katie D.

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.