Digital Marketing - Associate

iCapital is seeking an Associate to join the Digital Marketing and Strategy team, reporting to the Assistant Vice President, Digital Marketing. This role is the execution engine for a portfolio of iCapital's web properties, owning day-to-day site management, executing builds and updates, and providing implementation support across the team's testing, performance, and discoverability programs. The ideal candidate is hands-on, detail-oriented, and comfortable moving quickly across multiple web properties and short-term projects. This role will work closely with the digital experience, discoverability, and analytics teams, as well as external development vendors, to ensure iCapital's digital properties are well-maintained, performant, and structured for search and AI visibility. This is an individual contributor role for someone who enjoys both the technical and operational sides of web execution. 

• →Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
• →Partner cross-functionally with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
• →Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
• →Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
• →Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
• →Maintain documentation of testing workflows, tracking standards, and performance benchmarks 
• →Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
• →Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.

• 3-5+ years of experience in digital marketing, web operations, or a related discipline 
• Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration 
• Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar) 
• Familiar with A/B testing tools and conversion optimization practices 
• Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization 
• Strong attention to detail and ability to manage multiple projects with competing deadlines 
• Excellent written and verbal communication skills 
• Comfortable working in a fast-paced, evolving environment where priorities shift