Head of CRM

About NEXT.io

NEXT.io is a B2B iGaming events and media company producing industry-leading summits, editorial content, research, podcasts, and networking experiences. We are scaling rapidly, expanding into new verticals, and building a commercially disciplined organisation where Marketing, Sales, and Revenue Operations operate as one integrated system.

The Commercial Department is the revenue engine of the business. This role, reporting directly to the Commercial Director,  is a critical pillar within it.

The Role

We are looking for a Head of CRM & Revenue Operations to take full ownership of the systems, data, and infrastructure that power our commercial engine.

This is not a passive administrative role. You will be the person who ensures that every contact, every deal, every pipeline stage, and every integration is clean, accurate, and commercially useful. You will own the architecture that Marketing and Sales depend on to make decisions, run campaigns, and close revenue.

We are being direct: this function has not been operating at the standard we need. Data quality has suffered, integrations have created problems rather than solving them, and the CRM has not been maintained with the discipline a growing commercial operation requires. We need someone who will fix this, set the standard, and then build from a solid foundation.

You will report to the Commercial Director and work closely with Marketing, Sales, and senior leadership. You will have full authority over CRM architecture, data governance, and revenue operations processes.

What You Will Own

CRM Architecture & Data Integrity

This is your first and most important mandate. If the data is wrong, everything downstream is wrong.

• Own and maintain the HubSpot CRM as the single source of truth for all commercial data.
• Conduct a full audit of the existing CRM: contact records, company associations, deal pipelines, properties, lifecycle stages, and integrations. Identify and fix every structural issue.
• Establish and enforce data hygiene standards: deduplication, enrichment, validation rules, and ongoing maintenance routines.
• Own all integrations between HubSpot and other systems (website, email platforms, event registration, third-party tools). Every integration must be clean, documented, and tested before going live. No more integrations that create data problems.
• Manage suppression lists, segmentation architecture, and multi-brand data separation (NEXT.io operates multiple brand properties with shared CRM infrastructure).
• Ensure contact-to-company associations are accurate and complete. If a search by company name and a search by email domain return different results, that is a data failure this role must prevent.

Revenue Operations & Funnel Infrastructure

• Define and maintain lifecycle stage definitions across the full funnel: subscriber, lead, MQL, SAL, SQL, opportunity, customer.
• Build and maintain attribution modelling so that marketing-sourced and marketing-influenced pipeline can be tracked accurately.
• Own deal pipeline architecture and stage definitions in coordination with the Sales Director.
• Ensure lead routing, assignment rules, and handoff processes between Marketing and Sales are clearly defined and working.
• Build and maintain forecasting infrastructure that gives leadership visibility over pipeline health and revenue trajectory.

Reporting & Dashboards

• Build and maintain revenue dashboards that the Commercial Director, Director of Marketing, and Sales Director rely on daily.
• Create campaign performance reports that show clear ROI by channel, by event, and by product.
• Deliver monthly and quarterly commercial performance packs to leadership without being asked.
• Identify trends, anomalies, and opportunities in the data proactively. Do not wait to be asked to investigate.

Marketing Automation

• Own the marketing automation infrastructure within HubSpot: workflows, sequences, lead scoring, and nurture campaigns.
• Ensure automation is clean, documented, and does not create duplicate records, incorrect tagging, or broken data.
• Support the Marketing team in building and optimising email campaigns, landing pages, and form strategy from a technical and data perspective.
• Manage the technical setup of event registration systems and their integration with the CRM.

Vendor & Contractor Management

• Manage any external CRM or data contractors, including setting clear briefs, reviewing output quality, and holding them accountable to standards.
• You are responsible for the quality of work produced by anyone working on the CRM, whether internal or external. If a contractor produces poor work, it is your responsibility to catch it, correct it, and prevent it from recurring.
• Evaluate and recommend third-party tools and integrations. Every new tool must pass a data integrity assessment before implementation.

Process Optimisation

• Document all CRM processes, data flows, and integration maps so that the system is not dependent on any single person’s knowledge.
• Continuously identify bottlenecks, manual workarounds, and inefficiencies in the commercial workflow and propose solutions.
• Champion AI-enabled operations where appropriate: automated enrichment, predictive scoring, intelligent routing.
  
  

How We Will Measure Success

First 90 Days

• Complete CRM audit delivered with a prioritised remediation plan.
• All existing integrations reviewed, documented, and either validated or fixed.
• Data hygiene baseline established: deduplication complete, enrichment rules in place, ongoing maintenance schedule defined.
• Core commercial dashboards live and trusted by leadership.

Ongoing

• Data accuracy and completeness scores improving quarter over quarter.
• Lifecycle stage integrity: contacts progress through the funnel cleanly with accurate attribution.
• Reporting delivered on time, proactively, without being chased.
• Zero new integrations that degrade data quality.
• Marketing and Sales teams trust the CRM and use it as their primary decision-making tool.
• Reduction in manual workarounds and ad-hoc data fixes.

What You Bring

Essential

• Deep, demonstrable HubSpot expertise. Expert-level. You should be able to discuss API integrations, custom objects, workflow architecture, and data modelling confidently. We will test this in the interview.
• Proven experience owning CRM data integrity in a commercial environment. You have cleaned up messy data before and built systems to keep it clean.
• Experience building and maintaining revenue dashboards and attribution models.
• Strong understanding of B2B sales and marketing funnels: lifecycle stages, lead scoring, pipeline management.
• Experience managing integrations between CRM and external platforms (event registration, website forms, email tools, payment systems).
• Track record of proactive problem-solving. You identify issues before they become crises and fix them without waiting to be told.
• Experience managing external contractors or vendors to a defined quality standard.
• Excellent prioritisation skills. You know the difference between urgent, important, and noise, and you act accordingly.

Desirable

• HubSpot certifications (Revenue Operations, CRM Data Management, Marketing Software).
• Experience in B2B events, media, or SaaS environments.
• Familiarity with multi-brand CRM architectures (shared CRM, multiple brand segments, suppression lists).
• Experience with AI-enabled CRM tools and automation.
• SQL or data querying skills for deeper analysis.
  
  

What This Role Is Not

• This is not an entry-level CRM admin position. We need strategic thinking as well as hands-on execution.
• This is not a role where you set up the system and hand it off. You own the system permanently and are accountable for its integrity.
• This is not a role where “I set up the integration” is an acceptable answer if the integration is producing bad data. You own the outcome, not just the task.

Why Join NEXT.io

• You will have full ownership and authority over the commercial infrastructure of a growing, ambitious company.
• You will work directly with the Commercial Director and senior leadership — your work directly impacts revenue decisions.
• You are joining at a moment of deliberate upgrade. The structure is being built properly, and you will be a key part of that.
• The company is expanding into new verticals, which means new CRM challenges, new segmentation, and new infrastructure to design.
• You will be trusted and empowered. If you deliver, you will be given more scope.