Performance Media Manager

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, and Fanatics, visit www.impact.com.

We’re looking for a performance-driven Paid Media Buyer who thrives on aggressive testing, creative iteration, and maximizing ROI across platforms such as Meta and TikTok. This role requires someone who is laser-focused on results - scaling what works, cutting what doesn’t, and constantly testing new creative angles to drive performance.

Beyond traditional paid media buying, you’ll also have experience with affiliate marketing, and knowledge about the emerging creator affiliate space. You understand how to amplify influencer content to drive key performance metrics such as sales, installs, and downloads. If you are passionate about performance marketing and demonstrate how to scale campaigns, this role is for you.

• Paid Media Buying & Optimization: Manage and optimize paid media campaigns across Meta (Facebook, Instagram), TikTok, YouTube, LinkedIn, Snap, Pinterest, and Impact.com media product suite, allocating budgets aggressively based on performance.
• Campaign architecture, budgeting, pacing, and optimization against clear performance goals 
• Audience strategy including prospecting, retargeting, lookalikes, exclusions, and creative-led segmentation
• Deep, hands-on experience inside Meta Business Manager (and equivalent platform admin tools)
• Creative Testing & Iteration: Drive frequent creative testing processes to maximize conversion rates and scale winners.
• Switch between performance objectives such as CPA, ROI, ROAS, and CTR, with the ability to deeply understand campaigns and how to improve them. 
• Develop and implement conversion optimization strategies to meet or exceed campaign and/or advertiser goals.
• Manage campaign budgets effectively to maximize ROAS for advertisers
• Troubleshooting of any campaign delivery issues.
• Create detailed performance reports and provide actionable insights.
• Ability to create wrap reports to communicate status and results to all stakeholders.
• Stay current with platform updates and emerging digital marketing trends.
• Mentoring and training of junior team members.
• Join client calls to present Media Reports or discuss Media strategies.
• Confident managing and troubleshooting:
• Pixels and conversion APIs
• Event setup, prioritization, and deduplication
• Domain verification and Aggregated Event Measurement
• Custom conversions and event mapping
• Ability to audit and diagnose tracking issues in partnership with analytics, engineering, or external partners
• Understanding of how tracking, attribution windows, and signal quality impact optimization and reporting

• 3-5+ years of experience in digital marketing, campaign management, Ad Operations, customer acquisition, CRM/retention at an agency, publisher, SaaS company, or similar MarTech/AdTech business.
• Proven experience managing campaigns for key accounts and delivering strong performance metrics.
• Knowledge of scaling paid traffic while maintaining CPA targets.
• Background in financial services or eCommerce/retail is an advantage but not required.

• Deep understanding of digital metrics such as CPA, CPL, CPM, ROAS, ROI, open rates, and bounce rates, and experience optimizing campaigns to meet these targets.
• Familiarity with ad management platforms (e.g., Google Ad Manager, Campaign Manager 360, Adobe), third-party measurement providers (e.g., Adjust, Branch), and data visualization tools (e.g. Tableau).

• Expertise in Excel, including pivot tables, vlookups, and macros.
• Experience using dashboards in Google Looker Studio is beneficial.
• Basic HTML & Javascript knowledge and experience of troubleshooting both client side and publisher tags. 
• Google AdWords/Analytics Certification and experience with WordPress or SaaS platforms preferred.
• Hands-on experience running creator-led paid social across platforms (e.g., Meta, TikTok, YouTube).
• Strong understanding of affiliate and paid marketing channels and how they align.
• Exceptional communication skills to keep stakeholders informed on priorities, successes, and challenges.
• Creative problem-solving skills with a growth mindset, consistently seeking professional development and feedback.
• Ability to remain organized, manage multiple campaigns/projects, and maintain composure under pressure.