Strategy Director, Business Transformation

Instrument is a design and technology company. We build brands, products, and experiences that move businesses forward—by making the complex simple.

For over 20 years, we’ve partnered with companies like Google, ServiceNow, Uber, Eventbrite, and ŌURA, helping them navigate change, launch new ideas, and grow with intention.

Our work spans Brand, Marketing, and Product, but what defines us is how we work. We bring strategy, design, and engineering together from the start, moving quickly from idea to execution and refining as we go. We aim to do great work and be great to work with, because both matter.

We’re a collaborative, hands-on team with roots in Portland and New York and a distributed presence across the U.S. and Europe. We build teams around the needs of the work, staying nimble without sacrificing craft.

We value curiosity, perspective, and continuous learning, and we’re committed to building an inclusive environment where people can do their best work.

If that sounds like you, we’d love to meet you.

This is a Strategy Director role built for someone who thinks in markets, not just methods.

We are looking for someone who loves solving how a business should position itself, where to play, what to build next, and why it will win. You will bring a genuine business strategy lens to how we pitch and what we deliver: reading market dynamics, identifying where clients can create real leverage and differentiation, and challenging the framing of a problem before we ever start solving it.

You have expertise in product design, marketing and branding, but this is not a traditional creative strategy role. You will be shaping scope, reframing briefs, and bringing a business transformation perspective into conversations where most agencies only bring craft. You think about competitive positioning, business model implications, and what actually moves the needle, and you translate that thinking into work our clients can act on and our teams can execute against.

If you are energized by the upstream, thrive when the brief is ambiguous, and want to build something real: a discipline, a practice, a reputation for the kind of strategy that changes how a company operates, this is the role for you.