Freelance Brand Strategy Director

We’re looking for a Freelance Brand Strategy Director to help shape a high-impact brand narrative for a leading ready-to-drink beverage brand (confidential). This role is for someone who thrives at the intersection of data, insight, and storytelling—able to translate research into compelling strategic platforms that unlock powerful creative.

• →Lead brand strategy development from discovery through creative brief
• →Synthesize quantitative and qualitative research into clear, actionable insights
• →Identify cultural tensions, audience motivations, and whitespace opportunities
• →Craft a compelling brand narrative and positioning that inspires creative teams
• →Partner closely with creative leads to ensure strategy is expressed effectively in execution
• →Build and present strategic frameworks, decks, and storytelling that resonate with senior stakeholders
• →Guide messaging architecture, tone of voice, and campaign platforms

• Proven experience in brand strategy, preferably at an agency or in a freelance leadership role
• Strong ability to turn complex data and research into clear, engaging stories
• Exceptional writing and presentation skills
• Experience developing positioning, insights, and creative briefs that lead to breakthrough work
• Comfort operating in fast-paced, collaborative environments with multiple stakeholders
• Strategic thinker with a sharp point of view and attention to detail

• Background in beverage, alcohol, or CPG categories—especially ready-to-drink (RTD) brands
• Experience working on confidential or high-profile pitches

• Freelance, project-based engagement
• Immediate start preferred
• Remote-friendly, with flexibility for key meetings/presentations

This is an opportunity to help define a brand story that will shape creative at the highest level—bringing clarity, insight, and narrative power to a competitive category.