Iru2mo ago

Marketing Operations Manager

Miami · Miami · MiamiFull-Timemid

OperationsOtherOperations ManagerMarketing Operations Manager

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Quick Summary

Overview

About Iru Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access,

Technical Tools

OperationsOtherOperations ManagerMarketing Operations Manager

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Notion, Cursor, Lovable, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity

We're hiring a Marketing Operations Manager to own and scale the systems, data, and automation that power our marketing engine here at Iru.

This role reports to the Head of GTM Operations and sits at the intersection of Marketing and GTM Operations. You will be responsible for ensuring that marketing infrastructure is technically sound, scalable, and tightly integrated into our broader GTM systems.

We're looking for someone with strong technical depth — someone who understands how marketing automation platforms work under the hood and can architect solutions, not just execute campaigns.

Own and optimize HubSpot marketing automation, workflows, scoring, and lifecycle management

Design and maintain lead routing, attribution models, and campaign tracking infrastructure

Build and manage integrations between HubSpot and other GTM systems

Partner with Marketing leadership to operationalize campaign strategy and ensure clean execution

Ensure accurate MQL definitions, lifecycle stage progression, and lead handoffs to SDRs

Maintain data hygiene standards and proactively improve database quality

Develop and maintain dashboards for pipeline attribution, campaign performance, and funnel conversion

Identify system gaps and implement scalable solutions

Support experimentation frameworks (A/B testing, segmentation, performance tracking)

Collaborate with GTM Ops and GTM Engineering to ensure cross-functional data consistency

4+ years of Marketing Operations experience in B2B SaaS

Deep hands-on expertise in HubSpot (required)