Field Marketing Manager

DallasFull Timemid

MarketingField Marketing ManagerFitness & Wellness

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Quick Summary

Overview

About JETSET Pilates Franchising At JETSET Pilates Franchising, we’re redefining the boutique fitness landscape through a distinctive Modern Pilates method, refined studio design,

Technical Tools

MarketingField Marketing ManagerFitness & Wellness

About JETSET Pilates Franchising

At JETSET Pilates Franchising, we’re redefining the boutique fitness landscape through a distinctive Modern Pilates method, refined studio design, and a commitment to brand excellence. As a fast-growing franchise network, we support our franchise partners from concept to launch, offering high-touch support in design, construction, and operations to ensure every location delivers the elevated JETSET experience our clients expect.

Position Summary:The Field Marketing Manager at JETSET Pilates serves as a strategic link between the corporate marketing team and franchisees, ensuring that localized marketing efforts reflect the JETSET brand and business objectives. This role partners closely with franchise operators to provide guidance, resources, and best practices, empowering them to execute successful marketing initiatives in their markets. The manager is responsible for supporting franchisees throughout the pre-opening and sales cycle, monitoring local engagement and marketing performance, and delivering insights to both franchisees and the Director of Field Marketing.

Serve as the primary marketing contact for JETSET Pilates franchisees, providing support and consultation regarding local marketing strategy, resources, and brand standards.

Partner with new franchisees during pre-opening and presales, ensuring the 16-week playbook is executed successfully with a focus on lead generation, conversions, and founding member acquisition.

Support franchisees in sales alignment, collaborating with studio teams to ensure marketing and sales strategies work together to drive first visits, intro offers, and memberships.

Guide franchisees on leveraging national campaigns, toolkits, and assets for their local markets—adapting resources for optimal local impact.

Develop and maintain strong relationships with franchise operators, addressing questions and sharing marketing best practices to elevate local execution.

Monitor franchisee-led marketing initiatives, local engagements, and in-market performance using data from CRM, digital channels, and studio feedback.

Compile and analyze local marketing reports, identifying trends, successes, and areas for improvement across franchise locations.

Report key findings, insights, and recommendations to the Director of Field Marketing, informing overall strategy.

Conduct periodic assessments with franchisees, recommending actionable tactics to strengthen local brand presence, member acquisition, and retention.

Ensure franchisee compliance with brand guidelines and marketing policies, providing feedback and support to uphold consistency and quality.

Collaborate with the Director of Field Marketing to refine and optimize the franchise support program based on field learnings and feedback.

Bachelor’s degree in Marketing, Business, or related field.

Experience in franchise, retail, or fitness/health industries preferred.

Strong understanding of sales-marketing integration and pre-opening campaign execution is a plus.

Project management and organizational skills, with experience supporting multiple projects simultaneously.

Data-driven approach and proficiency in tracking local marketing KPIs, performance analysis, and reporting.

Strong relationship management skills and the ability to influence

Passion for fitness, wellness, and delivering exceptional customer/member experiences.

This role requires approximately 25–35% travel, primarily to support pre-sales, studio openings, and field training. Travel cadence may be higher during peak opening periods.