Head - Marketing & Consumer Insights, Youth

As the Marketing & Consumer Insights Head for the Youth Cluster, this role will be responsible for driving the marketing vision and building a deep consumer understanding to shape content, brand, and platform strategies. The incumbent will lead end-to-end marketing for youth-focused properties while anchoring a strong insights engine to decode evolving youth behavior, trends, and cultural shifts.

The Youth Cluster is dedicated to engaging urban Indian youth through compelling, culturally relevant content across platforms such as MTV. Built as an agile and modular ecosystem, the cluster operates at the intersection of content, culture, and community.

The team focuses on creating consumer-centric, platform-agnostic experiences that resonate with the dynamic preferences of India’s youth. From reality formats and music to anime, pop culture, the cluster aims to stay ahead of trends and shape conversations that matter to young audiences.