Jiostar15d ago

Senior Executive - Influencer Marketing

Mumbai,MumbaiFull Timesenior

OtherExecutiveInfluencer

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Quick Summary

Overview

Role Purpose The Senior Executive – Influencer Marketing will drive influencer-led amplification for Hindi GEC content, translating the channel’s fiction, non-fiction,

Technical Tools

project-management

The Senior Executive – Influencer Marketing will drive influencer-led amplification for Hindi GEC content, translating the channel’s fiction, non-fiction, and tentpole properties into high‑impact social buzz. The role requires a strong understanding of the Hindi GEC landscape, audience behavior, cultural nuances, and creator communities that resonate with mass and regional Hindi-speaking markets. The position ensures end‑to‑end management of influencer campaigns that elevate show visibility, engagement, and platform presence.

Develop and execute influencer marketing plans aligned with Hindi show launches, tentpoles, brand campaigns, and always-on requirements.
Identify relevant influencer categories (macro, micro, nano, celebrity creators) based on platform trends and GEC audience TG alignment.
Support content and marketing teams with influencer recommendations that drive maximum reach and engagement.

Manage end‑to‑end influencer outreach, negotiations, coordination, and onboarding.

Build and maintain relationships with creators, managers, and agencies specializing in entertainment, drama, celebrity, lifestyle, and regional Hindi content.

Ensure clear briefing, timelines, and deliverables for each campaign.

Oversee influencer content creation, ensuring consistency with brand tonality, show messaging, and platform formats (Reels, Shorts, Stories, static posts, YT integrations, etc.).
Track content delivery, approvals, posting schedules, and campaign hygiene.
Collaborate with internal creative and social teams for content ideas, co‑created formats, and digital-first storytelling.

Monitor campaign performance across reach, engagement, views, sentiment, share of voice, and ROI.
Generate clear performance dashboards and insights to inform future campaign strategies.
Benchmark against competitor campaigns, platform trends, and best practices.

Partner closely with PR, Social and ContentMarketing teams to align influencer efforts with overall campaign goals.
Work with programming and content teams to identify moments and hooks that can be amplified via influencers.

Strong understanding of social media platforms (Instagram, YouTube, Facebook, Snapchat, X, ShareChat, Moj, etc.).
Excellent communication, negotiation, and coordination skills.
Ability to identify relevant creator partnerships across genres and audience cohorts.
Strong project management and multitasking ability.
Creative thinking with an understanding of digital pop culture and entertainment trends.
Data-driven decision-making with the ability to interpret metrics and optimize campaigns.

2–4 years of experience in influencer marketing, digital marketing, or social media (preferably in entertainment, media, or agency environments).
Strong relationships within the influencer ecosystem (creators, managers, and agencies) preferred.
Bachelor’s degree in Marketing, Mass Media, Communication, or related fields.