Analista de Performance e Growth

BrazilRemoteFull-timemid

OtherAnalista

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Quick Summary

Requirements Summary

Proven professional experience in Performance Marketing and Digital Marketing, preferably with previous experience working in a marketing agency environment.

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OtherAnalista

This role offers the opportunity to drive business growth through data-driven performance, digital acquisition, CRM, and marketing intelligence.
You will go beyond campaign management by identifying growth opportunities and connecting marketing strategies with broader commercial objectives.
The position combines strategic thinking with hands-on execution across paid media, acquisition, conversion, retention, and sales funnels.
You will monitor key performance indicators, translate data into actionable recommendations, and continuously optimize strategies for stronger results.
The role also involves testing new approaches, identifying opportunities for scalability, and improving the performance of client accounts.
You will work closely with clients and internal teams in a collaborative environment that values autonomy, innovation, and continuous evolution.
This is an excellent opportunity for a senior performance professional who is analytical, results-oriented, and passionate about turning marketing data into measurable growth.

Develop and execute Performance and Growth strategies designed to support client objectives, combining paid media, demand generation, CRM, sales intelligence, and broader digital marketing initiatives.
Plan, manage, and monitor paid media and customer acquisition activities, ensuring campaigns are aligned with business goals and continuously optimized for performance.
Analyze marketing and sales indicators to identify trends, performance gaps, and opportunities for improvement, translating findings into clear action plans and strategic recommendations.
Manage and optimize campaigns across Meta Ads and Google Ads, focusing on acquisition efficiency, conversion performance, scalability, and return on investment.
Structure and optimize customer acquisition, conversion, and retention strategies based on funnel performance, customer behavior, and business objectives.
Monitor sales funnels, CRM activities, and commercial processes to identify bottlenecks and opportunities to strengthen the connection between marketing and sales.
Conduct tests, experiments, and continuous optimization initiatives focused on Growth Marketing, using data and results to validate hypotheses and improve performance.
Identify opportunities to scale successful strategies and improve the performance of client accounts through structured experimentation and data-driven decision-making.
Conduct strategic alignment meetings with clients and internal teams, communicating performance insights, recommendations, priorities, and next steps clearly.
Develop performance analyses, dashboards, and recommendations that help stakeholders understand results and make informed strategic decisions.
Contribute to the continuous improvement of internal processes, marketing strategies, and operational practices.

Requirements

~2 min read

Proven professional experience in Performance Marketing and Digital Marketing, preferably with previous experience working in a marketing agency environment.
Advanced knowledge of Meta Ads and Google Ads, including campaign management, optimization, performance analysis, and acquisition strategies.
Experience working with local businesses and developing customer acquisition strategies tailored to different commercial objectives.
Knowledge of CRM platforms and commercial processes, preferably experience with Kommo or similar CRM solutions.
Strong analytical skills and the ability to use marketing and sales data to make informed strategic decisions.
Experience monitoring and interpreting marketing and sales metrics, identifying performance opportunities, and translating insights into actionable recommendations.
Strategic, organized, proactive, and results-oriented mindset, with strong ownership of deliverables and priorities.
Strong communication and stakeholder management skills, with the ability to conduct strategic discussions with clients and internal teams.
Experience with Growth Marketing principles and experimentation is highly desirable.
Knowledge of marketing and sales automation and integrations is an advantage.
Experience building dashboards and monitoring performance indicators is a plus.
Familiarity with A/B testing and structured campaign optimization processes is desirable.
Knowledge of retention strategies, customer LTV, and scalable growth models is a strong differentiator.
A degree or relevant academic background in Marketing, Advertising, Business Administration, or a related field is desirable.