Events, Sr Manager

The Senior Events Manager will lead the global events strategy and execution, transforming in-person and virtual experiences into measurable business results. This senior individual contributor role combines strategic planning, budget ownership, event execution, and performance measurement to support business growth across the customer lifecycle. You will oversee the global events portfolio, prioritizing investments that generate new business opportunities while strengthening customer engagement, retention, and expansion. Working closely with Marketing, Sales, Customer Success, and Sales Enablement, you will ensure each event supports broader go-to-market objectives. You will build scalable processes, develop effective field engagement programs, and use data-driven insights to improve event performance. This role offers the opportunity to shape global market presence and directly influence pipeline contribution and commercial outcomes.

• 8–10 years of event marketing experience, with a proven track record of managing global event programs that generate measurable pipeline and business outcomes.
• Demonstrated experience planning and executing events that support new customer acquisition, ideally within Higher Education and/or Business and Government markets.
• Strong familiarity with the Higher Education events landscape, including EDUCAUSE, regional consortia, government technology conferences, and other sector-specific gatherings.
• Proven ability to build effective working relationships with Sales, Customer Success, Sales Enablement, and Solution Engineering teams, coordinating pre-event preparation, on-site responsibilities, and post-event follow-up.
• Experience managing six- or seven-figure event budgets, negotiating vendor contracts, forecasting expenditure, and reporting financial performance and ROI to senior stakeholders.
• Strong project management skills, with the ability to maintain detailed calendars, build scalable processes, and manage multiple concurrent events across different regions without compromising quality.
• Data-driven approach to event measurement, including setting goals in advance, tracking pipeline outcomes through CRM platforms, and using structured post-event analysis to improve future performance.
• Experience directing local and contract event staff and coordinating external partners without relying on a permanent internal events team.
• Excellent written and verbal communication skills, with the ability to create compelling attendee communications, effective Sales briefing materials, and clear executive-level performance reports.
• Preferred: Experience marketing to both Higher Education and Business and Government audiences, including federal, state, local, or defense sectors.
• Preferred: Familiarity with EdTech or SaaS events and competitive conference environments, including strategies for differentiating a brand at industry events.
• Preferred: Experience centralizing event operations after working in distributed or regional field marketing structures.
• Preferred: Experience integrating events into account-based marketing (ABM) programs and using attendance data to activate or accelerate account-level campaigns.
• Preferred: Exposure to AI-assisted event tools for audience targeting, personalized communications, and automated post-event follow-up.
• Must be legally authorized to work in the United States at the time of hire and maintain authorization throughout employment. Visa sponsorship and immigration support are not provided.