Senior Manager, Regional Sales

Since its founding over 80 years ago, Krispy Kreme’s focus has remained the same - making fresh, premium quality doughnuts inspired by their founder’s original recipe. The brand’s iconic Hot Light lets guests know when doughnuts are being made fresh in shop so they can enjoy hot doughnuts fresh off the line. To make Krispy Kreme’s in-shop experience even sweeter, many shops across the globe feature the brands one-of-a-kind doughnut theatre, an immersive, interactive experience through which guests can see Krispy Kreme’s melt-in-your-mouth doughnuts being made right before their eyes.

Team Leadership & Performance Management

• →Lead, motivate, and manage a team of Market Sales Managers to deliver territory and national sales objectives.
• →Set clear, measurable objectives aligned to company priorities, customer plans, and commercial targets.
• →Translate strategy into actionable field plans and ensure consistent execution across all territories.
• →Conduct regular field visits, ride-alongs, and performance reviews to assess execution quality and capability.
• →Hold the team accountable for results through structured follow-ups, KPIs, and performance tracking.

Coaching & Capability Development

• →Coach, train, and develop Market Sales Managers improve selling skills, negotiation capability, and execution excellence.
• →Identify capability gaps and create targeted development plans for individuals and the wider team.
• →Build a high-performance culture focused on ownership, discipline, and continuous improvement.
• →Support onboarding and ramp-up of new hires to ensure rapid effectiveness in role.

Territory & Sales Growth

• →Drive sales growth through improved distribution, visibility, compliance, and activation within assigned territories.
• →Ensure effective territory planning, call coverage, and prioritisation of outlets to maximise return on time and investment.
• →Monitor territory performance and implement corrective actions where execution or results fall short.
• →Partner with internal stakeholders (e.g. Sales, Marketing, Operations) to ensure field execution aligns with broader commercial plans.

Execution Excellence & Reporting

• →Ensure consistent execution of national initiatives, promotions, and brand standards in the field.
• →Use data, reporting tools, and CRM systems to track performance, identify trends, and drive informed decision-making.
• →Provide clear, timely performance updates, insights, and recommendations to senior sales leadership.
• →Ensure compliance with company policies, health & safety standards, and ways of working.

• Proven experience managing and developing a large field sales team (10+ direct reports).
• Strong track record of driving sales performance through others rather than personal selling.
• Excellent coaching, feedback, and performance management skills.
• Highly organised with strong follow-up discipline and attention to execution detail.
• Confident using sales data, KPIs, and reporting tools to manage performance.
• FMCG, retail, or route-to-market experience.
• Experience working in fast-paced, execution-led environments.
• Exposure to territory optimisation and field force effectiveness models.
• Achievement of territory and regional sales targets
• Distribution growth and quality of execution in store
• Field KPI performance (coverage, compliance, call quality)

BENEFITS:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Flexible PTO
• Company events
• Education Reimbursement
• Hospital Indemnity Insurance
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans

Check out our full line of benefits at www.kkbenefits.com

Krispy Kreme is an Equal Opportunity Employer:

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.