Creative Designer (AI Focus) - 6-Month Contract

Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!

• Contribute creative ideas and concepts for marketing campaigns, social media, paid media and other digital channels.
• Translate campaign objectives and key messages into creative concepts, visual directions, storylines and storyboards.
• Participate in brainstorming sessions and proactively suggest new creative approaches, formats and AI-led ideas.
• Develop different creative angles, hooks and variations from campaign briefs.
 
AI Creative Production – Static & Video 
• Develop AI-generated and AI-assisted static and video creatives for social media, paid media, campaigns and other marketing requirements.
• Create key visuals, social content, digital ads, banners, short-form videos and other campaign assets.
• Take creative requirements from initial concept and storyboard through to final production.
• Use generative AI tools for image generation, text-to-video, image-to-video, animation, voice-over, lip-sync and other creative applications.
• Combine AI-generated assets with traditional design, video editing and motion graphic techniques where required.
• Adapt creatives into different formats, sizes, placements and durations across Meta, TikTok, YouTube and other platforms.
• Produce different creative variations to support testing, optimisation and ongoing creative refreshes.
• Ensure all creative outputs maintain good visual quality, storytelling and brand consistency.
 
AI Workflow & Capability Development 
• Help transition suitable traditional creative production processes into more efficient AI-assisted workflows.
• Explore, test and recommend AI tools and production methods that can improve creative quality, speed and production capacity.
• Develop reusable prompts, templates and workflows that can be adopted by the Creative and Marketing teams.
• Keep up to date with new generative AI and creative tools.