Sales Training Manager

The Sales Training Manager builds and owns LFCU's frontline sales training program across branch and contact center channels, in conjunction with department leadership, partnering with retail leaders to diagnose performance gaps, design curriculum, and plan program rollouts. This role leads program strategy and implementation planning, managing external training vendors and coordinating with frontline leadership to ensure adoption; training delivery and coaching follow as execution of that plan. The role is designed to grow with the organization; as the program matures, the Sales Training Manager will have the opportunity to build and lead a team while retaining strategic program ownership.

• →Conducts frontline needs assessments to identify sales and service capability gaps, analyzing performance data and translating findings into clear learning objectives and curriculum requirements using Langley’s sales training philosophy. 
• →Supervises, coaches, and develops the talent acquisition team, including performance management and professional development, building team capability to deliver consistent, high-quality, and equitable outcomes once the Sales Training team is in place.
• →Designs and customizes sales training curriculum with L&D partners and vendors to ensure clear architecture, role-specific content, and practical tools that support on-the-job application. 
• →Develops and executes implementation plans for training rollouts and manages change adoption to ensure frontline leaders understand content and their reinforcement role. 
• →Manages external training vendor relationships and performance, establishing accountability metrics and ensuring vendors demonstrate program quality and business outcomes. 
• →Establishes performance-based success metrics and skill assessments for training programs, tracks training outcomes, and measures business impact. 
• →Delivers one-on-one and group coaching for frontline employees, observing interactions and providing structured feedback to reinforce skill application and drive behavior change. 
• →Facilitates training programs and skill-building sessions across multiple channels and learner populations, supporting full implementation of training rollouts. 
• →Builds internal training capability through train-the-trainer programs and identifies best practices to improve program design, delivery, and sustainability. 

• Bachelor's degree or an equivalent combination of education and professional experience on a formal training and development team. 
• Five or more years of professional experience including all the following: 

• Sales or service training delivery in a branch, retail, or contact center environment 

• Sales training performance coaching for skill development 

• Learning program management or training operations
• Training, instructional design, or curriculum development

• One or more years of experience supervising staff, or leading cross-functional projects or programs required.
• Intermediate proficiency with learning management systems (LMS) and training delivery platforms required.
• Professional training, instructional design, or curriculum development experience preferred.
• Association for Talent Development (ATD) certification, such as CPTD or APTD, preferred.
• Three or more years of experience in a credit union or regulated financial services environment preferred.

All Langley employees are expected to demonstrate the following Keys to Success, which reflect our shared cultural and behavioral expectations.

• Service Champion – Adopts a service orientation, building trusting relationships and delivering value for associates, members, and communities.
• Langley Ambassadors – Demonstrates a passion for Langley’s vision, encouraging diversity, equity, and inclusion while considering Langley’s values when making decisions and taking accountability for delivering results.
• Agile in Action – Adapts to changes in the business, demonstrating innovation to improve Langley and advance the business into the future.
• Team Driven – Collaborates across Langley, communicating with transparency and prioritizing a team-based approach that delivers optimal outcomes for associates, members, and communities.
• Continuous Learners – Maintains an understanding of Langley’s business and how value is delivered to members and actively pursues opportunities to grow oneself and strengthen the organization.