Influencer Marketing Account Lead

Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. In this role, you’ll own the success of key accounts, shaping integrated strategies, leading cross-functional execution, and ensuring every campaign delivers measurable business impact.

You will serve as a senior client partner and internal leader — overseeing Account Managers and Coordinators, guiding strategic direction, and acting as a trusted advisor to brands. This is a high-impact role that combines client strategy, operational excellence, and team leadership to strengthen Later’s position as a top partner in the creator economy.

• Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.

• Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.

• Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.

• Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.

• Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.

• Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.

• Guide Account Managers in managing day-to-day client communications and executional tasks.

• Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.

• Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.

• Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.

• Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns.

• Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies.

• Collaborate cross-functionally to embed innovation and elevate Later’s reputation with clients and across the industry.

• Manage and mentor direct reports, building a high-performing, client-focused team.

• Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators.

• Foster a culture of accountability, collaboration, and continuous learning.

• Anticipate risks early and implement proactive solutions that remove blockers for the team.

• Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies.

• Contribute thought leadership to position Later as a market leader in influencer and creator marketing.

• Build and maintain internal processes that guarantee compliance and operational excellence across accounts.

• Key client accounts achieve renewal and expansion targets, with measurable ROI from campaigns.

• Later is seen as a trusted strategic partner, not just an executional vendor.

• Campaigns are consistently delivered on time, on budget, and above quality standards.

• Account Managers and Coordinators under your leadership grow in performance and confidence.

• Later’s Services team is recognized for innovation, compliance rigor, and best-in-class execution.

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located. 

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.