VP, Martech, CRM & Lifecycle Marketing

The Vice President, Martech, CRM & Lifecycle Marketing leads the lifecycle, CRM, marketing technology, and customer experience functions for Learning Care Group's brand portfolio. You will build modern martech infrastructure, own the lifecycle marketing program from lead through retention, lead CRM platform modernization, and partner with the VP Performance Marketing on the full demand-to-retention funnel. You will also oversee the Senior Manager CX & Voice of Customer, integrating the customer voice into the lifecycle and retention programs.

Why this role matters

LCG is building the lifecycle, CRM, and martech function as a peer to performance marketing — the muscle that turns acquisition into retention and that operationalizes the data and technology required to grow at scale. This role is the architect of that function and the leader who builds the operating model, measurement, and platform foundation for the next several years of growth.

Key Responsibilities

• Lead the lifecycle marketing, CRM, marketing technology, and customer experience functions.
• Manage direct reports across lifecycle marketing, CRM operations, CX and Voice of Customer, and Web Strategy & SEO leadership.
• Lead modernization of the CRM platform — partner with technology and integration leadership to deliver a contemporary, scalable customer-data spine.
• Build customer data platform and lifecycle orchestration capability — platform selection, implementation, and operating model.
• Own the lead-to-enrollment lifecycle program across email, SMS, retargeting, and other channels with persona-based segmentation across the brand portfolio.
• Lead a customer-retention transformation: redesign onboarding, build a first-period intervention program, and deploy early-warning models in partnership with the Data Science function.
• Establish marketing measurement infrastructure — MMM, multi-touch attribution, lead scoring, and reporting cadence — in partnership with Data Science and the Customer Insights/Analytics leader.
• Manage strategic agency and vendor relationships across content, engagement, conversational AI, and consent management.
• Partner with VP Performance Marketing on full-funnel orchestration — how paid feeds lifecycle, how lifecycle drives retention, how retention informs paid mix.
• Establish the operating cadence, measurement framework, and team development practices required to mature this function within the first 12 months.

Required Qualifications

• 10+ years of progressive marketing leadership experience with at least 4 years at VP level.
• Track record of leading lifecycle, CRM, and/or martech functions at a $1B+ B2C company.
• Deep experience with CRM platforms (Salesforce, HubSpot) and CDPs (Segment, mParticle, Treasure Data).
• Lifecycle orchestration experience with Braze, Iterable, Customer.io, or similar.
• Track record of CRM platform migrations and martech stack consolidation.
• Strong data and measurement literacy — comfortable with MMM, attribution, lead scoring.
• Experience managing strategic vendor relationships and complex multi-vendor martech stacks.
• Bachelor's degree required; MBA preferred.

Preferred Qualifications

• Education, healthcare, family services, or subscription-based consumer experience.
• Multi-brand portfolio CRM experience.
• Experience building a CX/Voice of Customer practice integrated with lifecycle programs.
• Comfortable as a peer to a VP Performance Marketing with clear seam ownership across the funnel.
• Experience with enterprise CRM platforms paired with modern CDP and lifecycle orchestration stacks.