Sr Manager Product Marketing-Air Conditioning Technologies

We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value.  At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!

• Define and own product positioning, segmentation, and value messaging across HVAC categories (e.g., heat pumps, furnaces, VRF, controls, IAQ).
• Translate technical features, regulatory requirements, and system-level benefits into compelling, customer-facing narratives.
• Develop persona-based messaging for contractors, distributors, reps, engineers, and end users.
• Maintain messaging frameworks that evolve with market conditions, incentives, and competitive dynamics.

• Lead cross-functional NPI planning and execution from concept to launch and post-launch optimization.
• Develop launch playbooks including positioning, pricing strategy inputs, competitive comparisons, sales tools, and channel activation plans.
• Partner with Sales, Channel Marketing, and Training to ensure readiness and alignment at field and partner levels.
• Track launch success metrics (time-to-first order, attach rates, pipeline contribution, adoption velocity).

• Own competitive intelligence, including feature/benefit matrices, battlecards, and objection handling tools.
• Monitor market trends such as electrification, efficiency standards, refrigerant transitions, and utility incentives.
• Leverage VOC, win/loss analysis, and field feedback to continuously refine positioning and roadmap inputs.
• Provide insight-driven recommendations for Product Management and leadership.

• Deliver sales enablement tools including sell sheets, spec guides, system selectors, calculators, presentations, and case studies.
• Partner with Channel Marketing and Training to support contractor and distributor education programs.
• Ensure materials are optimized for counter, jobsite, and digital use.
• Enable consistent messaging across all regions and sales motions.

• Support product lifecycle decisions including launch, sustainment, line extensions, and phase-outs.
• Coordinate messaging for regulatory changes, efficiency updates, and product transitions.
• Align with Supply Chain and Sales on availability, substitution strategies, and communication timing.

• Define KPIs tied to product adoption, pipeline contribution, and revenue impact.
• Analyze sales and ship-through data to identify gaps and opportunities.
• Use insights to optimize positioning, messaging, and go-to-market tactics.

• Lead and mentor product marketing managers and/or specialists.
• Act as a strategic partner to Product Management, Sales Leadership, Marketing, and Engineering.
• Influence without authority in a matrixed organization to drive alignment and execution.

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 10+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
• Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
• Proven track record leading NPI go-to-market programs and portfolio messaging.
• Ability to translate complex technical products into clear customer value propositions.
• Strong presentation, storytelling, and stakeholder leadership skills.

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