Senior Growth Marketing Manager

Please submit your resume and a thoughtful cover letter. We actually read them!

If you have any questions you can email us at jobs@libertyinnorthkorea.org.

The Senior Growth Marketing Manager owns the systems that connect our mission to new supporters and keep existing supporters engaged: marketing automation, advertising, and the tracking infrastructure that connects the two. This position goes beyond maintaining existing systems; it identifies gaps and builds the infrastructure required to grow LiNK's fundraising revenue, expanding our reach as we work toward the day when every North Korean person is free.

• Manage the day-to-day operation of LiNK’s advertising accounts.
• Build, launch, monitor, test, and optimize advertising campaigns focused on growth.
• Build and maintain conversion tracking across all advertising platforms, ensuring accurate attribution from ad click through to form submission, donation, or other conversion events.
• Work with the Assistant Director of Growth to set campaign measurement plans before launch: objectives, target audiences, conversion events, tracking, and reporting.
• Develop and manage advertising strategy, including channel and audience targeting, to drive acquisition and revenue growth.
• Partner with the Marketing & Communications and Annual Fund Team to coordinate campaign launches across advertising, email, website, and other digital channels, aligning timing, messaging, tracking, and conversion paths to drive revenue goals.
• Track spending against approved budgets and flag issues like overspend, limited delivery, and underperforming campaigns.
• Request creative assets needed from graphic designer and filmmaker, including specifications, asset delivery, and versions for testing.

• 5+ years of experience in marketing operations, growth marketing, marketing technology, digital marketing, or a comparable role, preferably in the non-profit sector.
• Hands-on administration experience with a marketing automation platform, Pardot preferred.
• Demonstrated experience building automation, workflows, and integrations.
• Hands-on experience managing paid advertising accounts, including campaign setup, conversion tracking, budget pacing, attribution modeling, and performance reporting.
• Working knowledge of Google Analytics 4 and Google Tag Manager.
• Strong data skills, including the ability to structure, audit, and interpret digital marketing data, and to communicate findings to non-technical stakeholders.
• Experience with technical and content SEO, including emerging answer-engine optimization.
• Experience with conversion-rate optimization and A/B testing in email, website, and ads.
• Strong organizational skills with the ability to manage multiple tasks, deadlines, and priorities effectively and independently.
• Must be authorized to work in the States.

• Experience managing a Google Ad Grant account and maintaining program compliance.
• Experience with any of the following: Pardot, Salesforce, Webflow, Funraise, Formcrafts, Stripo, Optibase, Looker Studio, UTM.io, SEMrush.
• Familiarity with the Pardot–Salesforce connector and how marketing automation data syncs to a CRM.
• Experience with donor lifecycle, recurring giving, lapsed-donor reactivation, year-end campaigns.
• Experience as the sole owner of a martech stack.

• Basic HTML/CSS for email and landing page troubleshooting.
• Familiarity with data privacy and consent requirements (GDPR, CCPA).
• Having a go-to toolkit — the platforms, naming conventions, and QA habits you bring to a new stack on day one.

Both local and remote candidates may apply. Our headquarters is in Long Beach at 115 Pine Ave, Long Beach, CA.

For local candidates: We work on a hybrid schedule and come into the office in Long Beach once a week on Wednesdays.

For remote candidates: You may apply from any location within the States.