Performance Marketing Creative Strategist (gn)

We're looking for a kick-ass Performance Marketing Creative Strategist to turn our paid social creative into an acquisition engine that reliably scales and fuels our next-phase growth plan. ​​We’re on an aggressive scale-up trajectory and our paid social performance must be predictable, efficient and investor-grade. This is not "account manager" work, your job is to own the creative strategy behind performance: uncover winning angles, design structured creative experiments, decode the data and turn learnings into creative ads that scale. Partnering closely with media buyers, videographers, designers and UGC creators, you’ll shape what we test on Meta and help expand learnings into TikTok, YouTube and Pinterest. Your superpowers: sharp customer insights, structured testing and creative direction that consistently produces new scalable acquisition concepts.

• Build and run a structured creative testing engine that consistently uncovers scalable ad concepts, reduces creative-to-winner time and turns learnings into a clear, repeatable playbook.
• Define and validate clear acquisition propositions and creative angles that attract high-quality customers, optimising for AOV, repeat rate and LTV (not just cheap conversions).
• Strongly contribute to improving ROAS and CAC while scaling monthly ad spend through stronger and more effective creative performance.

• Own the creative acquisition strategy for Meta: identify scalable angles, shape campaigns and testing structures with media buyers/agencies and understand when to move concepts from exploration to scale.
• Design and run structured creative testing frameworks: hypothesis → creative concept → test plan → success metrics → scale/kill decision. Use insights to continuously improve creative performance and acquisition efficiency.
• Lead creative strategy & production: develop hooks, messaging and ad concepts, brief rapid creative production, manage creator/influencer inputs and run multi-variant creative testing and fatigue management in the account. Creative quality drives performance and you’ll prove it.
• Translate data into creative decisions: analyse performance data, cohorts, funnel conversion rates, creative-level metrics and experiment results to identify what resonates with customers and why.
• Build scalable creative systems: develop workflows, testing libraries and AI-supported processes that reduce creative-to-winner time and enable faster iteration at scale.
• Stay ahead of platform and creative trends: anticipate shifts in formats, creator behaviour, consumer attention and platform changes to keep acquisition creative effective and scalable.

• Creative performance marketing: deep understanding of what makes paid social creative perform on Meta
• Experimentation & analytics: design structured tests, interpret performance signals and soft KPIs, analyse cohorts and LTV, and translate insights into stronger creative and acquisition decisions.
• Creative strategy & production: develop sharp hooks, angles and briefs, iterate quickly on winning concepts and understand how to scale creative performance through internal production, UGC, creator and influencer content.
• Creative scaling systems: build repeatable testing and iteration workflows that consistently reduce creative fatigue and shorten creative-to-winner time.
• Customer psychology & positioning: understand what drives attention, clicks and conversion across different audiences, categories and customer motivations.
• Cross-functional collaboration & communication: turn performance insights into actionable creative, product and positioning recommendations while working closely with marketing, creators, agencies and product teams.
• You speak the language: you understand our customers and how to communicate with them. Therefore, fluency in German and English is a must.