Littlesprouts13d ago

USD 90000–100000/yr

Marketing & Growth Operations Manager

United States·Lawrence,LawrenceFull-Timemid

OperationsOtherOperations ManagerGrowth Operations Manager

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OperationsOtherOperations ManagerGrowth Operations Manager

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. We’re growing across both B2C (family enrollment) and B2B (employer partnerships) and are seeking a Marketing & Growth Operations Manager to bring structure, clarity, and accountability to our marketing systems, tracking, and reporting. This is a highly strategic, systems-oriented role for someone who thrives on turning complexity into clarity and building infrastructure that scales.

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow

Decisions Backed by Data: Ensure that platforms, data, tracking, and reporting work together to support confident decision-making and scalable growth.

Streamlined Connection. Act as the connective link between marketing strategy, execution, and measurement, partnering closely with Marketing, Enrollment, IT, agency partners, and vendors.

Build Trust. This role will build systems and connections that allow us to communicate with parents in a way that builds trust and enhances the full parent journey. This role owns the operational backbone of marketing.

Own HubSpot as a marketing platform, including:

Landing pages and forms

Lead capture logic

Marketing workflows and automations

Connections to CRM

Partner with Enrollment, IT, Digital Teams, and vendors to support CRM as the system of record for families and enrollment outcomes.

Ensure clean, reliable data flow between marketing tools, CRM, and ad platforms.

Define and document lead lifecycle rules, field usage, and data standards.

Serve as the point of accountability for marketing system health, governance, and scalability.

Own tracking strategy and measurement design across digital properties, with specific accountability for how Google Tag Manager (GTM) is used to support marketing and growth reporting.

Define what events, conversions, and data layers must be tracked to accurately measure performance across B2C and B2B initiatives.

Translate campaign, funnel, and launch requirements into clear GTM tracking specifications.

Partner with a technical resource responsible for GTM execution by:

Providing documented tracking requirements

Validating implementations before and after launch

Ensuring tracking aligns with reporting and attribution needs

Ensure tracking decisions support reliable insights—not just tag completeness.

Own marketing and growth reporting end to end, connecting:

Traffic → leads → nurtures → enrollment outcomes

Manage GA4 setup and governance, including:

Event tracking and conversion definitions

Consistent naming conventions and measurement standards

Build and maintain dashboards that surface:

B2C lead and enrollment performance

B2B pipeline inputs and conversion signals

Channel and campaign effectiveness

Translate data into insights that inform:

Budget decisions

Channel strategy

Optimization priorities

Define and maintain pragmatic, trusted attribution logic across paid, organic, and local channels.

Partner with Marketing and Enrollment teams to define:

What constitutes a qualified lead

How leads should flow between systems and team

Identify funnel drop-off points and recommend improvements to increase conversion efficiency.

Bring clarity and confidence to performance discussions with leadership.

Support go-to-market initiatives once direction and priorities are defined by Marketing leadership.

Operationalize Go-to-Market initiatives by ensuring:

Tracking and analytics are designed prior to launch

Marketing systems are configured correctly

Performance can be measured and evaluated post-launch

Provide post-launch reporting and insights to inform iteration and future launches.

This role does not own Go-to-Market strategy or planning, but ensures Go-to-Market execution is measurable, visible, and scalable.

Standardize processes for:

Campaign tracking and tagging

Lead capture and reporting

Reporting cadence and documentation

Support marketing team members by improving system usability and consistency.

Act as a thought partner on operational scaling as marketing complexity increases.

Marketing tracking and reporting are reliable, consistent, and trusted.

HubSpot is optimized for marketing.

GA4 and GTM are used intentionally, not reactively.

Leadership can clearly answer:

What’s driving enrollment?

Which channels are working?

Where are leads dropping off?

Marketing strategy discussions are grounded in data, not guesswork.

6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.

Strong hands-on experience with HubSpot marketing tools.

Experience supporting or integrating with a CRM platform.

Strong understanding of GA4, Google Tag Manager, and marketing analytics.

Experience defining tracking strategy and validating implementations.

Highly organized, systems-minded, and detail-oriented.

Comfortable partnering cross-functionally without formal authority.

Thrives in a growing environment where processes are still being built.

Lift or move items up to 25 lbs.

Work in environments where children, families, and staff are present.

Travel locally up to 25% of the time

Health benefits are available upon start date.

Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.

Up to 75% discount on your child's tuition (Option for the initial $5,000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)

Comprehensive benefits package, including health, dental, vision, and pet insurance.

401k with company match.

Tuition reimbursement.

Career advancement and coaching.

Additional Paid Time off and Holidays.

Referral Program.

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