Senior CRM Executive

As our Senior CRM Executive, you will be at the forefront of the shift in how we engage with millions of travelers worldwide. This isn't about managing business as usual emails and newsletters; it is a position for a change-maker who wants to bridge the gap between high-level strategy and high-level automation.

You will have the autonomy to challenge the status quo, moving us away from legacy campaign cycles toward a sophisticated, unified customer engine. You will operationalise AI-driven workflows and advanced lifecycle orchestration, ensuring every interaction across app, web and marketing channels is seamless and purposeful. We are looking for a reliable, high-velocity operator who can turn ideas into live journeys.

Your day-to-day:

• You’ll be building and managing sophisticated, multi-channel automated journeys that utilise branching logic, API triggers, and real-time data.

• Act as a change-maker by identifying manual bottlenecks and implementing AI-assisted workflows, using tools like n8n and Claude (training will be provided).

• You’ll dive deep into our CRM tools like Braze to find the optimisation opportunities. You are someone who thrives on unpicking the process to make delivery faster, more accurate, and more autonomous.

• Provide expert support to the wider team in deploying campaigns. While you'll be building for the future, you’ll also ensure bulletproof execution today through rigorous (yet increasingly automated) QA processes.

• Collaborate with Product and Engineering to ensure our workstreams are aligned, creating a frictionless experience from search to rebooking.

• You will own the performance of your campaigns. You’ll be comfortable diving into Looker to build your own reports, monitor health metrics, and translate raw data into actionable insights that prove incremental lift.
  

• You are a self-starter who takes full ownership of the execution lifecycle. You don't just wait for instructions; you identify opportunities and deliver with consistency and precision.

• You thrive in a high-growth environment. You have the ability to move from concept to deployment rapidly, maintaining high standards without slowing down.

• You are naturally curious and constantly look for ways to evolve processes, replace manual tasks with automation, and improve the status quo.

• You aren't afraid of a dashboard. You have experience with Looker, Tableau, or SQL.

• Hands-on experience with Braze or similar. You should be comfortable with Liquid logic, audience segmentation and personalisation.

• You are comfortable working with data models and propensity scores to drive hyper-relevant segmentation and measure incremental lift.

• The ability to work seamlessly across Marketing, Product, and Engineering teams to deliver a unified personalised customer journey.
  

1. Introduction with a member of the TA team - 30 mins

2. 1st Stage Interview with Head of CRM - 45 mins

3. A 60-minute session presenting your task to our Head of CRM and VP of Performance Marketing, followed by a 30-minute interview with our People Team and a Senior Marketing Manager