Amazon Advertising Strategist

United States·New YorkFull-timemid

OtherStrategist

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Overview

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality,

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OtherStrategist

Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are hiring a Performance Marketing Strategist to join our team in NYC! In this role, you will develop strategic campaigns to drive awareness and consideration for our brands LOLA and QRxLabs by developing, executing, and optimizing Amazon paid search/PPC initiatives across various platforms. Reporting into our Director of Performance Marketing, this role is an exciting opportunity to partner with our internal teams to guide the performance of our brands.

Develop and execute PPC campaigns across e-commerce marketplaces (Amazon, Target, Walmart)

Conduct thorough keyword and competitor research

Maintain campaign optimization to maximize click-through rates (CTR) and conversions

Analyze campaign performance metrics, such as ACOS, TACOS, CTR, CPA, and ROAS, using data analytics tools to refine strategies and improve campaign effectiveness

Maintain proactive communication with cross-functional teams to align marketing efforts with overall brand goals and objectives

Stay up-to-date on industry trends, new platforms, algorithm changes, and best practices in paid marketing

Create comprehensive reports, highlighting campaign performance, insights, and actionable recommendations

Conduct A/B testing to enhance campaign performance

Partner with the creative team to create engaging ad content that resonates with the target audience and aligns with marketing strategies

Monitor and manage bids, targeting, and ad placements

Drive initiatives to improve customer retention and LTV

2+ years of experience in a paid marketing or PPC role, with proficiency in Amazon, Walmart/Target or Google

Advanced knowledge of keyword research tools and analytics platforms (Helium10, Skai, SEMRush, Google Analytics, etc.)

Strong analytical skills with the ability to interpret complex data and draw actionable conclusions

Adept at campaign optimization, A/B testing, and performance analysis

Budget management skills to effectively allocate resources for maximum ROI