Campaign Specialist

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Do you have an eye for detail and have an interest in digital marketing? Are you looking to start your career with an entry-level job full of great opportunities to develop your professional skills? 

Then you might be the Campaign Specialist we’re looking for in our new Costa Rica office!

As this is an entry-level role, we will provide you with the necessary training and tools to enable you to succeed. Armed with this new knowledge, you will learn how to be responsible for:

• Creating e-mails using standard templates
• Ensure personalisation and subject lines align with campaign objectives and resonate with target audiences
• Manage and maintain email marketing calendars, ensuring accurate and timely delivery of campaigns
• Quality checking your work to ensure error-free campaigns
• Monitor email deliverability and compliance with email marketing regulations to maintain a strong sender reputation
• Sending out campaigns via email, push notifications and SMS
• Creating workflows and target group criteria in our marketing platforms
• Liaising with specialty teams and Solution Experts as required to ensure optimized emails are sent to clients

• You are proactive and eager to learn about digital marketing and marketing platforms
• You have completed Post Secondary education in Marketing, Communications or related field
• You are eager to learn how to use Salesforce Marketing Cloud, Adobe Campaign or Braze and would even like to become a certified user
• You wish to work in routine repetitive and complex tasks
• You have strong communication skills in English

At VML MAP, you'll join a vibrant, international collective of Producers, Solution Experts, Coordinators, and Operations Managers, all united by a shared dedication to delivering exceptional results for our clients. Collaboration isn't just a buzzword here; it's the heartbeat of what we do. You'll have the exciting opportunity to work hand-in-hand with cross-functional teams from our offices spanning the globe.
You'll also gain hands-on experience operating within industry-leading marketing platforms like Salesforce Marketing Cloud and Adobe, alongside our essential internal tools such as JIRA, Catalyst a.o. This exposure will not only provide invaluable practical skills but also pave the way for growth within the dynamic realm of marketing operations.

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-LATAM