Vice President of Marketing, B2B Services

MarketPro is conducting a retained search for a highly strategic, entrepreneurial Vice President of Marketing to build and lead the marketing function for a rapidly scaling B2B business services organization. This executive will architect the go-to-market strategy, establish a modern demand engine, and position the company for accelerated enterprise growth. Operating within a recurring-revenue model and supported by significant infrastructure investments, the organization is entering a pivotal expansion phase. The Vice President of Marketing will inherit a true blank canvas — tasked with defining strategy, building the function, and driving measurable commercial impact. This role is ideal for a builder who thrives in high-growth environments and is energized by the opportunity to modernize a legacy category through education-led marketing, data-driven decision making, and disciplined execution. Core Responsibilities Enterprise Marketing Strategy & Executive Leadership Define and execute the enterprise marketing vision, operating model, and strategic roadmap aligned with aggressive growth objectives. Partner closely with the CEO and executive leadership to translate business priorities into a scalable, revenue-generating marketing strategy. Serve as the organization’s senior marketing voice, advising leadership on market dynamics, customer behavior, and investment effectiveness. Build & Scale the Marketing Function Establish the marketing department from inception, including structure, processes, technology, and performance metrics. Operate as a player-coach — setting strategy while remaining hands-on during the early stages of team development. Recruit, develop, and scale a high-performing marketing organization aligned with company growth. Demand Generation & Revenue Acceleration Design and implement a predictable, data-driven demand engine targeting enterprise and multi-site organizations. Optimize the full funnel from awareness through conversion with clear attribution and ROI measurement. Identify high-value customer segments and develop strategies to penetrate complex buying groups with extended sales cycles. Brand Positioning & Category Leadership Refine the brand narrative to resonate with senior decision-makers and elevate the organization from vendor to strategic partner. Lead the development of high-impact educational content that reshapes market perception and builds credibility. Balance performance marketing with long-term brand equity creation. Data, Technology & Marketing Operations Champion a metrics-driven culture, embedding analytics into forecasting, planning, and execution. Evaluate and optimize the marketing technology stack to support scalable growth. Establish KPIs, dashboards, and reporting frameworks that drive accountability and continuous improvement. Sales Enablement & Commercial Alignment Partner with sales leadership to strengthen pipeline quality, improve conversion rates, and enhance revenue predictability. Build and oversee outbound capabilities, including SDR programs and targeted account engagement strategies. Ensure tight alignment between marketing investment and business outcomes. Innovation & Capability Building Introduce modern marketing practices, test-and-learn experimentation, and disciplined performance management. Anticipate shifts in buyer expectations, digital engagement, and competitive positioning within the B2B services landscape. Foster a culture grounded in agility, creativity, and measurable impact. Requirements 12–15+ years of progressive marketing leadership experience with ownership of growth strategy and revenue outcomes. Proven success building or transforming marketing functions within high-growth, entrepreneurial, or lower-middle-market organizations. Demonstrated expertise in B2B business services marketing, including enterprise demand generation and complex buying cycles. Strong command of digital strategy, CRM, marketing automation, and funnel analytics. Experience operating as a hands-on leader with the ability to scale from strategy into execution when required. Track record of aligning marketing investment with measurable business performance. Leadership Profile Builder mentality with the ability to create structure where none exists. Strategic yet pragmatic, balancing long-term vision with operational excellence. Highly data-literate, translating insights into actionable growth strategies. Collaborative and influential across executive teams. Resilient, adaptable, and energized by environments undergoing transformation. Results-driven, with a strong bias toward accountability and performance.