Brand Marketing Manager

In this role, you will lead the development of a comprehensive brand and partnership strategy, translating business goals into integrated, insight-led plans that align teams, campaigns, and initiatives end-to-end. Acting as both a strategic lead and creative partner, you will build and manage key relationships, guide the creation of distinctive, culturally relevant campaigns across channels, and champion empathetic, customer-centric experiences at every touchpoint. You will leverage deep cultural awareness and audience understanding to identify opportunities, challenge thinking, and drive innovation, while using data and performance insights to continuously optimize impact and inform decision-making

The ideal candidate is a creatively minded, culturally connected brand builder who brings both strategic rigour and entrepreneurial energy to their work. They will support the development and execution of the brand across key global markets, acting as the strategic backbone across creative output, through-the-line activity, brand storytelling, and social-first campaigns. With a clear point of view, they connect audience insight and cultural relevance to tangible business impact, while fostering an environment that encourages creative discussion, idea generation, and proactive new partnership opportunities.

• →Strategy & Identification
  Own and evolve a comprehensive partnership and brand strategy aligned to business goals. Build integrated plans across programmes and initiatives, connecting priorities, managing dependencies, and driving critical trade-offs to maximize regional and global impact.
• →Integrated Planning & Strategic Leadership
  Lead and refine the integrated marketing plan, ensuring alignment across teams, campaigns, and brand activity. Bring strategic rigour, commercial acumen, and customer-centric thinking across all projects. Drive end-to-end strategic work—from problem framing and analysis to insight development and actionable recommendations.
• →Relationship Management
  Serve as the brand lead, building long-term, value-driven relationships. Act as a strategic sparring partner, constructively challenging stakeholders to elevate thinking and improve outcomes while advocating for empathetic, human-centered brand experiences that engage customers at the right moment.
• →Campaign Execution
  Lead the development and delivery of marketing campaigns across omni, events, and co-branded content. Guide creative teams to craft beautiful, impactful work, pushing both creative and strategic boundaries to ensure output is distinctive, culturally relevant, and aligned with brand ambition.
• →Performance Analysis & Insights
  Assess market trends, identifying emerging threats and opportunities to inform strategic decisions. Deliver clear, insight-driven reporting, presentations, and decision documents, while continuously optimizing work to better meet customer needs and behaviors.
• →Cultural Insight & Brand Alignment
  Stay deeply attuned to cultural trends across fashion, lifestyle, design, beauty, and adjacent spaces. Use this perspective to identify white-space opportunities, evaluate brand fit, and shape partnerships that feel authentic, differentiated, and forward-thinking.

Brand Awareness, Brand Relevancy and Brand SentimentEngagement ValuePR EMVBrand Partnership RevenueRetail and Digital Traffic Brand search

• Minimum experience: 7–10+ years in brand/partnerships/marketing, with 3–5 years leading cross‑functional or senior strategic work in a matrix/global environment. 

•  Deep cultural fluency across fashion, lifestyle, design, and beauty. Able to assess authentic brand fit, identify white-space opportunities, and protect long-term brand integrity.
  
  
• Strong portfolio/case studies demonstrating end‑to‑end brand campaigns and measurable partnership outcomes.
  
  
• Proven experience leading brand partnerships, campaigns, and activations from strategy and concept through execution, measurement, and post-campaign optimization. Brings strong creative judgment, with a portfolio of high-impact work that demonstrates the ability to challenge conventions and bring strategies to life.

• Budget ownership: Experience managing multi‑million dollar budgets and optimizing spend across channels.

• Commercial acumen: Track record of setting/meeting KPIs (brand metrics, ROI, revenue, partnerships-driven sales)

• Exceptional communicator and confident presenter, able to simplify and compellingly articulate complex ideas to senior stakeholders while aligning internal teams (creative, PR, legal, finance, retail, digital) around a shared vision.

• Production knowledge: Experience with creative production pipelines and timelines (content, video, experiential).

• Contracting & negotiation: Comfortable structuring deals, negotiating terms, and working with legal/procurement.

• Agency/vendor management: Experience leading agencies, creative partners, and external production teams.

• Experience in retail/wholesale, DTC e‑commerce, or beauty/fashion verticals.

• Global market experience and local market activation knowledge.

• A minimum of four weeks vacation, plus personal days and three religious/cultural observance days.
• A hybrid work model for all corporate roles
• ‘Mejuri Passport’ which allows employees who meet specific criteria to work in other locations for one month per year.
• Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees. We also offer bereavement leave, including miscarriage and stillbirth support.
• Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
• Semi-annual performance reviews.
• A generous product discount!

Our strength comes from each team member's dedication to embracing and embodying these Values daily. This isn't merely a duty; it's a passion that defines us. They guide us in providing extraordinary experiences for our customers and fostering an innovative environment. Success, for us, means living our values relentlessly.

Our values are:

RAISE THE BAR | Stay Curious, Share/Seek Feedback, and Strive for Excellence

CUSTOMER OBSESSED | Get close to the customer and prioritize them in our decisions

EMPOWERED OWNERS | Treat the company like your own, take initiative

FIND A WAY | Seek simple, creative solutions, and act fast

DRIVE RESULTS | Be clear on your goals and be relentless in achieving them

TEAM FIRST | Value team success over personal ego

Accommodation / Accessibility:

Mejuri does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.