Director, Category Management (Store Growth)

Hi 👋 I’m Em — SVP of Growth at Midi Health.

We’ve built one of the fastest-growing women’s health platforms in the U.S. Now we’re scaling our next growth engine: turning our Rx + Supplements business into a high-performing Care + Commerce experience.

This role owns how our categories grow.

• Category-level growth (e.g., Weight, Skin, Longevity)
• Product-level performance within those categories

• Pricing — optimize for conversion, margin, and LTV
• Promotions — offers, bundles, lifecycle triggers
• Placement — site, CRM, and clinical surfaces
• Packaging — how products are merchandised and sold

• Conversion, AOV, attach rate, repeat purchase
• Cross-sell across Care, Rx, and Supplements
• Growth within existing categories through better content and conversion

• →Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store
• →Scale existing products through pricing, bundling, promotion, and positioning
• →Lead pricing & promo strategy with a strong test-and-learn mindset
• →Drive merchandising across site, lifecycle, async Rx, and Shopify
• →Partner on new product GTM — ensure strong commercial performance post-launch
• →Find and execute growth opportunities across the full funnel from ads to site to emails

• 8–12+ years in Category Management, CPG, Ecommerce or DTC growth
• Proven track record owning pricing, promotions, and revenue growth
• Strong instincts for portfolio optimization (not just launches)
• Ability to zoom out to category strategy and zoom in to executional detail
• Analytical, scrappy, and highly accountable — you know how to find and pull the right levers

Most companies treat Store like a channel.

You’ll help define and scale entire categories — and turn them into durable growth engines for Midi.

The interview process will include: 📚 

1. Meet with our Talent Partner (30- 45 min) 
2. Meet with SVP of Growth  (30 mins)
3. Cross functional Interview- (45 mins)
4. Working session- (1hr- 1.5hr)
5. Final Executive Interview (30 min)

At this time, Midi is unable to provide visa sponsorship. Candidates must be authorized to work in the U.S. without current or future sponsorship needs.

The salary range for this role is $180,000–$225,000 annually. Final compensation will depend on experience, skills, and qualifications. This role is also eligible for additional compensation, including equity and benefits.

While you’re waiting for us to review your portfolio, here’s some fun content to check out 🎥
https://www.youtube.com/watch?v=1px7i6MVjNg

#LI- JA1