Demand Generation Lead

Mistral AI is a cutting-edge AI company at the forefront of the generative AI revolution. Backed by top-tier investors, we build next-generation AI models and products that empower enterprises worldwide. Our mission is to make advanced AI accessible, and we’re scaling fast.

As a Demand Generation Lead, you will own, build, and scale Mistral AI’s demand generation function. This is a high-impact role where you’ll define the strategy and implement a data-driven, multi-channel demand engine that delivers predictable revenue growth. You’ll collaborate closely with Sales, Product Marketing, and Growth teams to drive pipeline and shape how enterprises adopt AI at scale.

• →

  Develop and implement demand generation strategies aligned with business objectives and revenue targets

• →

  Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)

• →

  Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel

• →

  Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)

• →

  Manage campaign budgets and allocate resources effectively to maximize ROI

• →

  Analyze campaign performance and use data-driven insights to optimize efforts

• →

  Collaborate with Product Marketing to develop compelling content, offers, and messaging

• →

  Coordinate with third-party agencies to execute content, events, and syndication programs

• →

  Ensure consistent branding and positioning across all demand generation initiatives

• →

  Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools.

• →

  Stay current with the latest demand generation technologies and trends

• Enterprise B2B SaaS Demand Gen Experience: Proven track record in demand generation for enterprise software, including ABM campaigns, email marketing, social media (including influencer marketing and growth hacking), SEO, and PPC

• Marketing Stack Expertise: Hands-on experience setting up and managing MarkOps platforms, ABM tools, marketing analytics.

• Startup DNA: Experience operating in high-growth environments, building new systems, and implementing new tools from scratch

💰 Competitive salary and equity
🥕 Daily lunch vouchers (Swile, 60% covered)
🥎 Discounted gym access via Wellpass
🚴 Mobility contribution via Betterway
🧑‍⚕️ Full health insurance for you and your family
🍼 Generous parental leave policy
🌎 Visa sponsorship
🤝 Optional BetterUp coaching

💰 Competitive salary and equity
🚑 Health insurance
🚴 £90/month transport allowance or parking reimbursement
🥎 £90/month gym allowance
🥕 £200 monthly food allowance
👴🏻 Pension plan (5% employee / 3% employer)
🍼 Generous parental leave policy
🌎 Visa sponsorship