Senior Analyst, Marketing Analytics

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

• Own measurement and evaluation of marketing campaigns across channels (email, SMS, lifecycle, direct mail, etc.)
• Translate performance data into clear, actionable recommendations
• Develop measurement frameworks aligned with acquisition, engagement, retention, and revenue goals

• Design and support A/B testing, multivariate testing, and incrementality analysis
• Build advanced segmentation strategies to improve targeting and personalization
• Partner with marketing teams to embed testing into campaign planning

• Connect marketing performance with product usage, customer behavior, and financial outcomes
• Evaluate full-funnel performance, including CAC, retention, and profitability
• Develop models to guide marketing investment and channel prioritization

• Support marketing planning cycles and go-to-market initiatives with data-driven insights
• Provide forward-looking recommendations on channel mix, targeting, and growth strategy
• Present insights and business cases to senior stakeholders in a clear and compelling way

• Experience in marketing analytics, product analytics, or growth analytics
• Strong understanding of marketing performance metrics and financial impact (e.g., CAC, ROI, retention)
• Experience designing experiments and developing segmentation strategies
• Strong analytical and problem-solving skills with the ability to translate data into insights
• Ability to work cross-functionally with Marketing, Product, Finance, and Analytics teams
• Strong communication skills with experience presenting to stakeholders

• Bachelor’s degree in a quantitative or technical field (e.g., Mathematics, Statistics, Economics, Computer Science, Finance)
• 3–5+ years of relevant experience in marketing, product, or growth analytics
• Experience with SQL and BI tools (e.g., Power BI, Tableau, Looker, Sigma)
• Experience with Python or R and marketing automation tools (e.g., Braze) is an asset

If you’re passionate about using data to influence strategy, optimize marketing performance, and drive growth, this is an opportunity to make a meaningful impact.

MFSG is committed to accommodating applicants up to the point of undue hardship during the recruitment, assessment and selection process. If you are selected for an interview, please notify MFSG if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation, MFSG will work with you to determine how to meet your needs.

The salary range for this position is between C$ 110,000 to C$ 115,000.