Performance Creative Designer

We are seeking a highly capable Performance Creative Designer to produce conversion-focused static advertising for a portfolio of ecommerce brands.

The primary responsibility of this role is static graphic design for paid social. You will create image-based advertisements primarily for Meta, translating strategic briefs, messaging, product assets, and brand guidelines into polished creative designed to capture attention and support customer acquisition.

This is not a general brand-design or organic social-media role. We need someone who understands that performance creative must do more than look good. Each advertisement should communicate a clear message, present the product effectively, and support a meaningful creative-testing objective.

Advanced AI proficiency is critical. AI should already be embedded in your day-to-day creative process. You should be able to generate, composite, refine, and enhance assets using current AI production tools while maintaining a high professional standard.

The final creative should not appear obviously AI-generated. Product details, people, text, lighting, hands, backgrounds, scale, perspective, and other visual elements must remain credible and internally consistent. AI should improve production speed and creative possibilities without lowering trust or design quality.

Video editing and motion-graphics experience are valuable but are not required. We would welcome someone who can also produce those formats to a high standard, but static performance design will remain the primary basis for evaluating candidates.

You will work across multiple ecommerce accounts with different audiences, products, offers, and visual identities. You will also contribute to the agency’s own paid and organic social presence.

The team is small and moves quickly. You will be expected to take ownership of your output, identify weaknesses in a brief, communicate honestly, and deliver creative that supports performance rather than simply satisfying aesthetic preferences.

• Design conversion-focused static advertisements for Meta and other relevant paid-social placements.

• Translate creative briefs, hooks, concepts, messaging, and brand assets into polished visual executions.

• Create advertisements with clear hierarchy, strong product presentation, and an immediately understandable message.

• Balance brand consistency with direct-response effectiveness.

• Design creative around customer problems, product benefits, reviews, proof, comparisons, education, promotions, and offers.

• Use typography, imagery, composition, color, product presentation, and calls to action intentionally.

• Adapt assets to the required aspect ratios, formats, and paid-social placements.

• Ensure advertisements remain legible and visually effective on mobile devices.

• Deliver production-ready assets requiring minimal correction.

• Contribute ideas for hooks, layouts, visual treatments, and testing directions.

• Develop meaningful variations of approved concepts.

• Test differences in imagery, messaging, product emphasis, social proof, benefits, offers, and visual hierarchy.

• Distinguish genuine creative variations from superficial changes.

• Adapt stronger concepts into additional executions without creating repetitive work.

• Maintain sufficient consistency between variations to support the intended test.

• Create multiple visual directions when a brief requires broader exploration.

• Help the team increase the volume and diversity of static creative.

• Use AI production tools as a core part of the daily design workflow.

• Generate and refine product-led, lifestyle, conceptual, editorial, and customer-focused imagery.

• Use AI to support ideation, image generation, background creation, compositing, enhancement, retouching, and versioning.

• Combine generated assets with real product imagery, typography, brand elements, and conventional design work.

• Produce final creative that does not appear obviously or carelessly AI-generated.

• Correct visual artifacts involving products, people, anatomy, text, reflections, shadows, lighting, scale, and perspective.

• Ensure that products and packaging remain accurate and recognizable.

• Apply professional retouching and compositing judgment to all generated material.

• Follow each client’s requirements regarding whether and how AI-generated content may be used.

• Maintain the ability to produce strong work without relying entirely on generated assets.

• Stay current with new AI image and creative-production capabilities.

• Share useful tools, techniques, and workflows with the creative team.

• Apply direct-response principles to static advertising.

• Understand the role of hooks, benefits, objections, proof, offers, urgency, and calls to action.

• Make the central message and intended action immediately clear.

• Translate product features into visually understandable customer benefits.

• Design for different levels of customer awareness.

• Prioritize clarity and persuasion over unnecessary decoration.

• Use credibility elements such as reviews, testimonials, demonstrations, comparisons, and proof appropriately.

• Understand that an attractive advertisement is not automatically an effective advertisement.

• Maintain brand credibility while creating attention-grabbing work.

• Review each brief critically before beginning design work.

• Identify the intended audience, hook, product benefit, offer, format, and testing objective.

• Recognize missing assets, unclear messaging, weak assumptions, or execution risks.

• Ask focused questions when information is genuinely required.

• Fill reasonable gaps independently when the objective is clear.

• Challenge a brief or direction respectfully when there is a strong creative or performance-based reason.

• Support recommendations with customer insight, performance logic, references, or clear reasoning.

• Avoid waiting for every design decision to be prescribed.

• Maintain alignment with the approved strategy while bringing a thoughtful creative point of view.

• Understand the hypothesis behind each assigned creative test.

• Produce controlled variations that isolate specific messages, visuals, hooks, or offers.

• Use available performance feedback to inform subsequent versions.

• Identify visual or messaging patterns that appear to contribute to stronger performance.

• Recommend practical iterations based on what the team is learning.

• Respond quickly when a promising creative direction requires additional versions.

• Avoid making arbitrary changes that do not create a useful learning opportunity.

• Complete revisions accurately within the team’s one-iteration discipline.

• Apply recurring feedback to future assignments.

• Review available creative-performance information for the advertisements produced.

• Understand relevant indicators such as click-through rate, conversion rate, customer-acquisition cost, and return on ad spend.

• Connect performance observations to practical design changes.

• Identify patterns involving visual hierarchy, product prominence, copy density, proof, imagery, or creative format.

• Use data as an input into creative judgment rather than waiting to receive exact design instructions.

• Recognize when performance evidence contradicts personal aesthetic preference.

• Share useful creative observations and potential testing opportunities.

• Remain focused on commercial outcomes rather than design effort alone.

• Produce static creative across multiple ecommerce client accounts.

• Learn each client’s products, customers, positioning, visual language, and brand requirements.

• Move effectively between fashion, beauty, wellness, and other consumer categories.

• Maintain clear separation between individual brand identities.

• Avoid applying the same templates or visual formulas across every account.

• Adapt design choices to different products, audiences, price points, and creative strategies.

• Maintain quality while managing multiple active briefs and deadlines.

• Organize source assets, working files, versions, and final exports by client.

• Communicate proactively when missing information or workload may affect delivery.

• Contribute static creative to the agency’s paid and organic social presence.

• Translate internal insights, case studies, services, and points of view into effective visual content.

• Maintain a level of quality that accurately represents the agency’s client work.

• Adapt relevant ideas across different placements and content formats.

• Help establish a recognizable and credible visual presence.

• Support occasional internal campaign or promotional requirements.

• Work within a two-sprint-per-week production rhythm.

• Manage assignments according to agreed priorities and deadlines.

• Treat fast turnaround as a normal part of performance creative.

• Maintain quality and accuracy under time-sensitive conditions.

• Submit work that has already been reviewed for completeness.

• Apply consolidated feedback carefully within the expected iteration cycle.

• Raise blockers before they affect delivery.

• Take ownership of assigned creative through final approval.

• Maintain visibility over the status of active assignments.

• Work closely with creative strategists, media buyers, account stakeholders, and leadership.

• Communicate clearly regarding ideas, questions, deadlines, and risks.

• Participate constructively in creative reviews.

• Explain design decisions when useful.

• Give and receive candid feedback professionally.

• Push back respectfully when a brief or direction appears incomplete or ineffective.

• Remain receptive when performance evidence requires a different creative approach.

• Share useful references, AI techniques, and design learnings with the team.

• Operate effectively within a small, fast-moving, low-bureaucracy environment.

• Review all creative for spelling, grammar, product accuracy, pricing, offers, claims, logos, and calls to action.

• Confirm that products, packaging, and visual details remain accurate in AI-assisted assets.

• Check generated imagery for artifacts, distortions, inconsistencies, or implausible details.

• Ensure text remains legible across intended devices and placements.

• Confirm that assets meet the required dimensions, formats, and export specifications.

• Maintain clean, editable, and professionally organized working files.

• Use clear naming conventions and version control.

• Store source assets and final exports in the correct locations.

• Complete a final self-review before submitting work.

• Support occasional video, GIF, animated-static, or motion assignments when capable.

• Adapt static concepts into simple motion executions.

• Assist with short-form paid-social video where skills and workload allow.

• Collaborate with specialist video editors or motion designers when advanced production is required.

• Treat video and motion as complementary capabilities rather than the primary responsibility of the role.

• Professional graphic-design experience producing digital advertising or ecommerce creative.

• A strong portfolio of static paid-social advertisements.

• Demonstrated experience creating static performance creative for Meta.

• Experience working with ecommerce, DTC, or consumer-product brands.

• Strong understanding of direct-response and performance-advertising principles.

• Ability to translate strategic briefs into polished visual advertisements.

• Ability to develop meaningful creative variations for testing.

• Strong understanding of typography, composition, color, visual hierarchy, product presentation, and mobile readability.

• Ability to balance brand quality with conversion-focused communication.

• Ability to work across multiple brand identities and visual styles.

• Advanced practical experience using current AI image-generation and creative-production tools.

• A portfolio demonstrating commercially usable AI-assisted creative.

• Ability to refine AI-generated imagery until the finished work does not visibly appear generated.

• Strong compositing, retouching, and image-manipulation ability.

• Proficiency with professional design software such as Adobe Photoshop, Illustrator, Figma, or equivalent tools.

• Ability to review a loose brief and independently fill reasonable gaps.

• Ability to challenge weak direction constructively.

• Strong attention to detail and quality-control discipline.

• Ability to produce high-quality creative efficiently.

• Ability to manage multiple accounts, deadlines, and revision cycles.

• Strong written and spoken English communication skills.

• Ability to operate independently within a remote working environment.

• An English-language CV and relevant portfolio.

• Experience working for a performance marketing, ecommerce, paid-social, or creative agency.

• Experience designing for fashion, beauty, wellness, or another visually driven consumer category.

• Experience supporting UK, US, European, Australian, or other Western-market brands.

• Experience using advanced AI image-generation, editing, and enhancement workflows.

• Experience working directly with creative strategists and media buyers.

• Experience receiving and interpreting creative-performance data.

• Experience producing high-volume static creative across multiple client accounts.

• Familiarity with structured creative-testing and sprint-based production.

• Experience creating advertorial, landing-page, email, or other ecommerce campaign graphics.

• Ability to create simple motion graphics, animated statics, or GIFs.

• Experience editing short-form paid-social video.

• Experience producing Meta or TikTok video advertisements.

• Familiarity with health, wellness, beauty, or fashion advertising requirements and claim limitations.