Paid Marketing Lead

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense) while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the Paid Marketing Lead, you will be responsible for the strategy, execution, and optimization of paid marketing initiatives with the goal of driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets. This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment. You’ll have the opportunity to significantly impact the growth trajectory of Mudflap, reporting to the CEO and working closely with cross-functional teams to scale user acquisition and fleet partnerships.

• A committed team on a mission to change a massive industry for the better

• A high bar for quality and commitment to self-improvement

• An open mind to new ideas and methodologies

• Competitive salary and benefit options

• Opportunities and support for major career growth

The base salary range for this role is $160,000 - $200,000 plus equity. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend, and PTO.

We value in-person connection and have our Headquarters in Palo Alto. While we prefer candidates located in the Bay Area for occasional meetings and team collaboration, we are open to remote team members located in the Pacific Time Zone who can travel periodically if needed.

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do

• Make it Count: Act like an owner by focusing on the impact of your work

• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates

• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail

• Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible