Regional Director of Operations

Museum of Illusions is the world's largest and fastest-growing museum chain with 70 locations in 28 countries, and big plans for further expansion. Our original concept was launched in 2015 and quickly became a recognizable global brand and leading attraction in each city where it was launched.

Our young and motivated team is rapidly growing, and we invite you to join us in our mission to bring interactive, immersive, and fun experiences to everyone eager to have their mind blown.

Regional Director of Operations – France leads five Museum of Illusions locations (Paris, Bordeaux, Lille, Marseille, Lyon), ensuring strong financial performance, operational excellence, and outstanding guest experience. The role drives profitability through cost control, labor optimization, and data-driven decisions, while ensuring compliance with brand standards, safety, and operational procedures.

Working closely with General Managers and central teams (Operations, Retail, Marketing, Finance), the role implements best practices and standardizes operations across the region.

• Oversee day-to-day operational performance across all assigned locations, ensuring consistency, efficiency, and adherence to brand standards
• Provide direct leadership and guidance to General Managers, including coaching, performance management, and alignment with company objectives
• Conduct regular site visits to assess operations, identify risks, and implement improvements
• Ensure implementation and continuous improvement of operational processes and SOPs
• Lead operational execution for new openings, refreshes, and special projects
• Act as escalation point for operational issues and crisis management
• Drive accountability for operational KPIs across all locations

• Monitor and review P&L performance for all locations, ensuring alignment with budget and targets
• Drive cost control initiatives, with a strong focus on labor efficiency and controllable expenses
• Ensure staffing models are optimized to maintain labor cost targets while ensuring safe and effective operations
• Identify opportunities for cost savings and operational efficiencies across locations
• Conduct regular performance reviews with each General Manager, including variance analysis and action plans

• Ensure full compliance with local regulations, including labor laws, health & safety, and fire safety standards
• Oversee implementation of maintenance programs and ensure facilities are safe and well-maintained
• Conduct regular operational and compliance audits, ensuring corrective actions are implemented
• Support development and enforcement of operational standards and procedures across all locations

• Drive continuous improvement in guest experience, including review scores and service quality
• Monitor guest feedback and ensure timely and effective responses
• Ensure teams are trained and equipped to deliver high-quality visitor experiences
• Support initiatives to increase retail performance

• Build, mentor, and develop high-performing General Managers and on-site teams
• Foster a culture of accountability, ownership, and continuous improvement
• Set clear performance expectations and KPIs for General Managers
• Support recruitment, onboarding, and development of key operational roles

• Partner with Marketing to support local initiatives, partnerships, and revenue-driving activities
• Collaborate with Finance on budgeting, reporting, and financial controls
• Work with central teams (Marketing, Retail, Finance) to implement tools, systems, and reporting frameworks across locations

• Labor cost % of revenue
• Operating expenses vs. budget
• Guest review scores and response rates
• Revenue per visitor & retail revenue
• Compliance and audit scores

• Bachelor’s or Master’s degree in Business Administration, Management, Hospitality, or a related field.
• 5-8+ years of multi-site operational leadership experience, preferably in hotels, attractions, or experiential venues.
• Proven expertise in operational analytics and data-driven decision making.
• Strong background in P&L management and financial reporting.
• Demonstrated success in labor management and labor model optimization.
• Experience in designing and executing operational processes that deliver measurable results.
• Knowledge and oversight of venue maintenance and preventive maintenance programs.
• Exceptional leadership, coaching, collaboration, and communication skills.
• Ability to travel to museum locations as needed, sometimes on short notice.
• Fluent in French and English (both written and spoken).
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word

• Analytical Thinking: Uses data to drive decisions and performance improvements
• Leadership: Builds strong teams and develops leaders
• Execution: Delivers results in a structured and disciplined way
• Adaptability: Thrives in a fast-paced, evolving environment
• Operational Excellence: Focused on efficiency, quality, and consistency

Museum of Illusions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.