Website CRO Lead

We’re a leading business management solution with a core purpose: helping more businesses in Australia and New Zealand start, survive and succeed.

At MYOB, we believe what’s good for one business is good for all business—and for all of us. Whether you support them, work for them, or dream of building your own, when businesses run smoothly, everybody feels it. Owners, employees, customers, suppliers—even families. That’s why we’re here: to give every person in business the tools they need to focus on what really matters and do Big Things—whatever big looks like for them.

And for you? Joining MYOB means being part of that impact. It means using your skills to help businesses thrive, shaping the future of work, and growing alongside the people and communities we support. Because while we’re the business of software, we’re really in the business of people. And that makes MYOB Everyone’s Business.

This role is responsible for defining and advancing the Conversion Rate Optimisation (CRO) roadmap for the MYOB website. It leads the identification, sizing, and prioritisation of conversion opportunities across key website journeys and collaborates with Website Product, Development, Content, Product Marketing, and Data teams to build, test, and evaluate optimisations based on data-driven assumptions.

 

Lead the CRO roadmap for MYOB.com

Collaborate and partner with cross-functional team members to identify and size opportunities to increase website conversion rates (e.g. sign-ups, trials, leads, product mix, billing mix)

Use GA4, other analytics tools, and self-service dashboards to analyse funnels, journeys, traffic sources and behaviours to identify bottlenecks and friction points on MYOB.com

Translate complex data into clear, compelling insight summaries and recommendations for non-technical collaborators

Champion experimentation guidelines and methodologies, including hypothesis definition, sample sizing, guardrails, success metrics and decision criteria

Strong understanding of CRO guidelines, behavioural principles, awareness of pricing and positioning levers, experimentation and measurement methodologies, and common pitfalls to CRO

Advanced proficiency in Google Analytics 4 (GA4), including events, funnels, segments, explorations and attribution

Demonstrated ability to turn data (quantitative and qualitative) into clear, actionable insights and business recommendations

Moderate experience using SQL would be an advantage, to complete more complex analysis with the support of Data team members

Proficiency with web experimentation platforms (e.g. Contentful Personalisation (formally Ninetailed), Optimizely or similar) and heatmapping/session replay tools

Strong collaboration and communication skills; comfortable influencing collaborators with data-backed recommendations; able to communicate complex data and findings