Associate Director, Product Management

We are seeking a highly motivated and strategic Product Manager to lead the commercial launches and ongoing growth of Latitude, our next-generation tissue-free MRD assay. This role sits at the intersection of product strategy, commercial execution, and innovation, and will play a critical role in driving adoption, shaping future offerings, and positioning Latitude as a market leader.

The ideal candidate brings a blend of strategic thinking and operational rigor, with experience across product management, consulting, marketing, or diagnostics. Familiarity with methylation-based technologies and/or oncology diagnostics is a plus.

• Own and execute end-to-end commercial launch activities, including pre-launch planning and on-market support
• Drive adoption and utilization across markets by partnering closely with Sales and Marketing teams
• Partner cross-functionally with Operations, Product, and Commercial teams to streamline ordering to results delivery processes and improve customer experience

• Lead development of sales training content and support field onboarding for new product launches
• Develop clear, scalable materials and documentation to communicate workflows effectively to internal teams, particularly Sales
• Assist in developing core pitch decks, objection-handling guides, and partner with Sales leadership to ensure field readiness and consistent messaging

• Monitor competitive landscape, emerging technologies, and clinical trends in MRD 
• Synthesize insights into clear recommendations for differentiation and strategic positioning

• Contribute to the long-term vision and roadmap for Natera’s methylation-based platform
• Support development of future product concepts and Target Product Profiles (TPPs) based on market needs and strategic priorities

• Serve as a key liaison across Product, Engineering, Sales, Marketing, Medical, and Operations
• Drive alignment and execution across stakeholders in a fast-paced, evolving environment
• Communicate product strategy, performance, and roadmap updates to internal and external audiences

• Bachelor’s degree required; preferably in life sciences, engineering, statistics, or a related field. Advanced degree (MBA, MS, PhD) preferred
• Minimum of 7+ years of experience, including product management, commercialization, product/solution marketing, or management consulting
• Demonstrated experience supporting or leading commercial product launches
• Experience in oncology, diagnostics, or laboratory-developed tests (LDTs) strongly preferred
• Experience working with products delivered as services is a plus

• Strong ability to translate strategy into execution and drive cross-functional alignment
• Experience developing sales enablement materials and leading training initiatives for commercial teams
• Advanced proficiency in PowerPoint, with the ability to create clear, compelling, and executive-level presentations for both internal and external audiences
• Strong analytical skills with high proficiency in Excel (or similar tools), including experience working with datasets, building models, and deriving actionable insights
• Ability to understand complex technologies and communicate clear, differentiated value propositions
• Strong project and process management skills, with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills, with a track record of influencing stakeholders
• High attention to detail and strong organizational skills
• Proven ability to influence without authority in a matrixed organization

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.