Senior Manager, Marketing Operations

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Overview

Senior Manager, Marketing Operations POSITION SUMMARY Natera is seeking a strategic and results-driven Senior Manager,

Technical Tools

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Natera is seeking a strategic and results-driven Senior Manager, Marketing Operations to lead and scale our marketing infrastructure across Corporate Marketing. This role will be responsible for architecting and optimizing the systems, processes, and data strategy that power demand generation, lead management, and revenue growth.

As a key partner to Marketing and Sales this leader will drive operational excellence across the full marketing funnel from lead acquisition through pipeline acceleration while ensuring data integrity, actionable insights, and seamless alignment with sales. The ideal candidate brings a balance of strategic vision and hands-on execution, with a proven ability to build scalable processes in a high-growth environment.

Responsibilities

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Marketing Operations Strategy & Leadership

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Own and evolve the marketing operations roadmap, aligning systems, processes, and data strategy to support company growth and revenue goals
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Serve as a strategic partner to Marketing and Sales leadership to improve funnel performance and drive pipeline impact
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Lead cross-functional initiatives to enhance lead lifecycle management, attribution, and campaign performance measurement
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Mentor and guide junior team members and influence stakeholders across the organization

Data Governance & Optimization

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Establish and enforce enterprise-wide data governance standards across SFDC and marketing automation platforms (e.g., Eloqua)
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Oversee database health, including segmentation strategy, data enrichment, deduplication, and compliance
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Develop scalable frameworks for lead scoring, routing, and lifecycle management to improve conversion rates and sales efficiency
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Ensure data accuracy and consistency to enable reliable reporting and insights

Marketing Technology & Systems Management

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Own the architecture, integration, and optimization of the marketing tech stack (SFDC, Eloqua, and related tools)
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Identify and implement best-in-class processes and automation to improve campaign execution and operational efficiency
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Partner with technical teams to ensure systems are scalable, efficient, and aligned with evolving business needs

Process Excellence & Execution

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Design and optimize end-to-end marketing processes, from campaign execution through lead handoff and pipeline tracking
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Ensure seamless alignment between marketing and sales through clear SLAs and operational workflows
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Drive continuous improvement initiatives to enhance speed, scalability, and effectiveness of marketing programs
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Manage multiple high-impact projects in a fast-paced, high-growth environment
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Problem solve integration errors

Requirements

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7–10 years of experience in Marketing Operations, Revenue Operations, or related field
Proven experience scaling marketing operations in a high-growth organization
Strong preference for experience in biotech, healthcare, or regulated industries
Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)

Deep expertise in marketing automation and CRM platforms (Eloqua, Marketo, HubSpot, Salesforce)
Strong understanding of lead lifecycle management
Demonstrated ability to influence cross-functional stakeholders and drive alignment
Strong leadership, communication, and project management skills
Highly organized, detail-oriented, and able to operate both strategically and tactically
Proven ability to thrive in a fast-paced, dynamic environment

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

What We Offer

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Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page