Paid social analyst

United States·New Yorkfull-timemid

OtherAnalyst

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Quick Summary

Overview

ABOUTNewform is a performance marketing agency that oversees ~100m/yr in spend for tech and mobile brands. We help category disruptors (Betr, ElevenLabs, Binance etc) scale paid social with our short-form content-led approach.

Key Responsibilities

Build and maintain weekly/monthly reporting across Meta + TikTok (and other channels as needed) Identify what’s driving performance changes: creative mix, audience shifts, delivery changes, funnel issues, attribution, seasonality, etc Build…

Requirements Summary

Very strong analytical skills. We think advertising and trading are not too different (see our essay here). If you nerd out over probability distributions, like poker, and have always loved patterns, this role is for you Hunger to learn (Preferred)…

Technical Tools

forecasting

Responsibilities

~1 min read

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Build and maintain weekly/monthly reporting across Meta + TikTok (and other channels as needed)
→
Identify what’s driving performance changes: creative mix, audience shifts, delivery changes, funnel issues, attribution, seasonality, etc
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Build forecasting and projection tools with the assistance of the engineering team
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Proactively suggest optimizations to improve clients' media program efficiency and
scalability

Requirements

~1 min read

Very strong analytical skills.
- We think advertising and trading are not too different (see our essay here). If you nerd out over probability distributions, like poker, and have always loved patterns, this role is for you
Hunger to learn
(Preferred) Past performance marketing or trading role