Nextech5mo ago

Demand Generation Manager - (Remote US)

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MarketingDemand Generation Manager

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Quick Summary

Key Responsibilities

designing tailored drip programs and managing customer and pros

Technical Tools

MarketingDemand Generation Manager

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.

Job Summary:

The Demand Generation Manager is responsible for building a robust demand generation strategy focused on driving awareness, demand, and conversion through marketing programs. From planning to execution, this role will support the demand generation process and be accountable for pipeline contribution and revenue goals.

The Demand Generation Manager partners cross-functionally, inside and outside of the Marketing Team, to drive demand for each specialty market. Additionally, this role is responsible for the development of campaign testing, tracking, and reporting on campaign and lead KPIs.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

Build and scale full-funnel campaigns across paid, web, email, and experimental channels

Drive testing, reporting, and analysis through KPIs to optimize programs as well as inform new strategies to continually improve campaign performance

Develop personalization and tailored content plan to engage and convert target accounts

Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead generating campaigns

Design and maintain audience list and prospecting strategy for account segmentation and targeting

Carry out additional responsibilities as assigned based on business need

5+ years of demand generation or similar experience in a B2B environment

Experience with building campaigns leveraging organic and paid channels (e.g. email, SEM, paid social, display/retargeting, events, and industry and association partners)

Experience using data to develop a POV on campaign performance (sharing “what happened” & “what next”)

Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists

Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams

Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels

Strategic thinker, with strong program and project management skills and attention to detail

Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms

Remote work

Long-distance or air travel as needed but not to exceed 10%

Activities require a significant amount of work in front of a computer monitor.