Nfq1mo ago

Senior Email Marketing Strategist

Vilnius · VilniusFull-timesenior

MarketingOtherEmail MarketingMarketing Strategist

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Overview

We build the tech that moves industries forward. We have our eyes set on AI, energy, logistics, sports and other complex and exciting segments.

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MarketingOtherEmail MarketingMarketing Strategist

We build the tech that moves industries forward. We have our eyes set on AI, energy, logistics, sports and other complex and exciting segments.

We believe in an innovative approach to solving deep issues and encourage our people to find their own solutions. We are constantly rethinking processes, business models, architecture, and tech stacks.

We foster a sense of curiosity, experimentation, and passion beyond code. With us, you can easily deepen your knowledge in any field you’re curious about. And because we work across many industries, you’ll be gaining the experience others can only dream of.

NFQ.email team is a leading Email Marketing service provider in Lithuania with national rights to represent Omnisend (Marketing Automation platform) among over 2000 national and international accounts. Our daily tasks include strategy planning, content creation, sales, client support, and overall E-commerce business consulting.

With 15+ years of experience in this field, we have consulted and worked with over 500 businesses, including names such as MemberShop.lt, Barbora.lt, Ermitazas.lt, Pegasas.lt, Audimas.lt, Makalius.lt, and many others, including international brands.

Currently, we are looking for a Senior Email Marketing Strategist to join our delivery team. You will develop email and omnichannel strategies (Email, SMS, Push) for leading Lithuanian E-commerce brands, collaborating closely with project managers and content creators to drive performance and retention initiatives in a dynamic and diverse role.

Act as a strategic owner for dedicated long-term e-commerce clients, defining retention direction, identifying growth opportunities, and guiding the delivery team with clear strategic leadership

Own, design, and continuously evolve email & omnichannel strategies (Email, SMS, Push) aligned with customer lifecycle models and broader long-term business goals, including strategic content planning based on creative, performance-driven tactics

Create comprehensive audits for new incoming clients, including channel maturity assessments, customer journey mapping, revenue optimization insights, and prioritized action plan

Collaborate with the delivery team to improve operational efficiency, enhance internal processes, frameworks, and strategic methodologies used across client projects

Identify upsell and account expansion opportunities aligned with client needs

Leverage data and analytics to monitor performance, uncover trends, and recommend actionable experiments and improvements for customer retention

Mentor other strategists and contribute to raising the overall strategic standard of the team

Contribute to Omnisend-related account growth initiatives, including consulting and customer-centric program recommendations

At least 4 years of experience in Email Marketing, working with multiple e-commerce and other industry brands, preferably in an agency or service delivery environment

Demonstrated success owning, developing, and scaling long-term client retention strategies, including email creative direction, messaging frameworks, and offer architecture

Advanced experience with Omnisend, Klaviyo, or other Email Marketing platforms for e-commerce

Strong strategic and analytical mindset with the ability to translate data into long-term growth decisions

Strong understanding of retention economics (LTV, churn, lifecycle performance, profitability logic)

Experience contributing to process, framework, or methodology improvements across client projects

Strong ownership mindset with the ability to operate autonomously, collaborate effectively across teams, and maintain high attention to detail and problem-solving standards in a fast-moving environment with multiple ongoing projects

Willingness to continuously learn and improve personal, client, and team member skills

Fluency in Lithuanian and English

A working culture that is high performing, ambitious, collaborative and fun

Health insurance

Flexible working hours

Bonus for referrals

Employee-led workshops and office perks

Extra vacation days: 2 after working at NFQ for two years and 4 after four years on our team

Unlimited WFH (work from home) policy

For those who dream of traveling: WFA (work from anywhere) possibilities in NFQ - approved countries