Director, Integrated Demand Programs

• Develop and execute global or regional integrated campaigns aligned to company priorities (including AI, agentic AI, cloud, and industry solutions)
• Build persona-based, multi-channel programs across paid, owned, and earned channels
• Align programs to the full funnel (awareness → pipeline → revenue)
• Own content strategy across the buyer journey, defining the right formats and channels (e.g., email, digital, landing pages, video) to drive engagement and conversion
• Translate business goals into data-driven strategies aligned to aggressive growth targets

• Own pipeline targets and marketing-sourced and influenced revenue
• Partner with Sales to align on ICP, account targeting, and GTM priorities
• Optimize conversion across the funnel using data, analytics, and AI-driven insights
• Drive measurable improvements in funnel velocity and efficiency

• Orchestrate campaigns across:
  • Digital (web, paid media, SEO/SEM)
  • Field marketing (events, ABM)
  • Content (thought leadership, case studies, AI narratives)
  • Lifecycle and nurture programs
• Ensure consistent messaging and seamless customer experience across channels
• Own end-to-end campaign lifecycle: strategy, execution, optimization, and reporting

• Develop repeatable, scalable frameworks that regional and field teams can localize and deploy
• Standardize campaign planning, execution, and measurement processes
• Leverage AI and agentic AI to automate and scale campaign orchestration

• Lead demand programs for AI and agentic AI solutions, translating complex capabilities into compelling, differentiated value propositions
• Drive adoption of agentic AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content generation, and optimization)
• Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches

Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and lead across global teams without direct authority

Track and optimize performance across: - Pipeline generation - Conversion rates - ROI and campaign efficiency - Engagement across target accounts and segments - Leverage analytics, experimentation, and AI to continuously improve outcomes

• Pipeline generated (sourced and influenced)
• Marketing contribution to revenue
• Campaign ROI and efficiency
• Funnel conversion rates
• Engagement across target accounts and segments

• 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
• Proven experience leading global, multi-channel demand programs
• Experience marketing AI/ML-based products or platforms
• Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
• Strong understanding of:
  • ABM (Account-Based Marketing)
  • Marketing automation (Marketo, Eloqua, HubSpot)
  • CRM (Salesforce)
• Experience partnering closely with enterprise sales teams
• Track record of driving measurable pipeline and revenue impact

• Strategic thinking with strong execution discipline
• Strong business acumen with a focus on pipeline and revenue outcomes
• Cross-functional leadership and influence
• Data-driven decision making
• Ability to operate in fast-paced, high-growth environments
• Ability to translate complex AI and agentic AI concepts into clear business value

• Bias for action with strong ownership and accountability
• Innovative and forward-thinking, especially in applying AI to marketing
• Comfortable operating in ambiguity and driving clarity
• Collaborative, yet decisive and results-oriented

• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Tight alignment with Sales: marketing is accountable to business outcomes, not activity

• Full-funnel ownership: accountable for pipeline and revenue, not just leads
• Campaign orchestration at scale: connecting global strategy with regional execution
• AI and agentic AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization
• Deep alignment with Sales: marketing is accountable to business outcomes, not activity

This role sits at the forefront of growth and transformation. As AI and agentic AI reshape both our products and how marketing operates, this leader will play a critical role in driving market impact while redefining demand generation at scale.