Product Manager of Retention

Nuts.com is a self-funded, profitable, rapidly growing multi-channel DTC specialty food and wellness company with over 550 people on our team. We're changing the landscape of snacking on nuts, dried fruit, chocolate and more! We planted our roots in Newark, New Jersey during the Great Depression, selling premium nuts on Mulberry Street's open-air market. We've come quite a long way since then, taking our multi-generational family business online in 1999. Even after 97 years, we continue to pride ourselves in expertly sourcing the highest quality foods and treating our customers like family.

What's our team like? We're driven, collaborative and entrepreneurial. Energy and passion power our business and we look for candidates who share in that excitement to help us continue to build something special.

As Product Manager of Retention, you will own the strategy, roadmap, and execution for how we keep and grow customers after the first order. This is one of the highest-leverage problems in the business: small, durable improvements in retention compound into outsized revenue, and you'll own the products, programs, and experiences that move it.

This role sits at the intersection of customer experience, data, and lifecycle marketing. You'll work closely with Growth, CX, Merchandising, Data, Engineering, and Design to build experiences that bring customers back, deepen their relationship with the brand, and remove the friction and quality issues that cause them to lapse. You'll use AI effectively and thoughtfully, making sure the retention programs we build today get smarter as our customer base and channel mix evolve.

• Own the retention product roadmap end to end — onboarding flows, replenishment and reorder, loyalty, win-back,subscription (Auto-Delivery) growth and experience, and post-purchase experiences — prioritizing the work that most durably improves cohort retention.
• Move the metric that matters. Own blended 12M LTV as your key metric, but break it down into faster feedback loop chunks, set defensible targets, and tie every initiative back to retention, repeat rate, and customer lifetime value.
• Use quantitative and qualitative data to find where lifecycle investment creates the most leverage. Pinpoint the moments and root causes that drive customers to lapse — including quality and experience issues like seasonal melt and holiday freshness — and build the products and interventions that address them before a customer churns.
• Partner with Engineering and Data to own the health of our lifecycle infrastructure: identity resolution, event schemas, and messaging deliverability, so every program is built on data we trust.
• Design experiments, measure what matters, and partner with Data to make our customer experience smarter with every interaction — from segmentation to proactive CX workflows.
  
  

• You're an experienced product manager. You have 5+ years of product management experience, with a track record of shipping experiences and programs that measurably improved retention, repeat rate, or lifetime value.
• You think in cohorts and lifetimes, not sessions. You understand retention curves, cohort analysis, and LTV, and you can translate them into a roadmap of iterative experiments and big bets.
• You put yourself in your customer's shoes. You develop a deep, qualitative understanding of why customers come back and why they leave, and you build products that address the real reason rather than the surface symptom.
• You're analytical but not academic. You translate data into action quickly and drive decisions. You partner naturally with data and engineering to instrument what you ship and learn from it.
• You are a systems thinker. You understand the difference between rescuing one churning customer and building the program that prevents the churn at its source.
• You thrive in ambiguity. You can take a tangle of lifecycle touchpoints and quality issues and turn it into a sequenced, actionable roadmap that adapts as we learn more.
• You're incredibly comfortable with AI. You're familiar with frontier models' capabilities and limitations and how to use them effectively — to personalize journeys, anticipate churn, and make our lifecycle smarter over time.
• You're comfortable pressure-testing the data itself. You treat instrumentation gaps as part of the job rather than a blocker.
• You communicate proactively and energize. You distill complexity and drive clarity across functions. You bring your partners along with you, and you make the work more fun because of it.

• Bachelor's degree in elated field
• Minimum 5 years of product management experience, preferably in eCommerce, DTC, or subscription businesses, with direct ownership of retention, lifecycle, or growth products
• Strong knowledge of retention and lifecycle fundamentals, including cohort analysis, LTV modeling, experimentation and A/B testing, and lifecycle tooling (ESPs, CDPs, subscription platforms, and analytics tools like Mixpanel or Amplitude)
  
  

Nuts.com is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, immigration status, age, sex or gender (including pregnancy), gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.

Applicants with disabilities who require assistance or accommodation during the application or interview process should reach out to us at people@nuts.com