Senior Strategist, Influencer

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

We are looking for a Senior Strategist, Influencer Marketing to work on a leading beauty and consumer goods brand, and bring social expertise and perspective to an integrated environment. Our new Senior Strategist will work on Social Media Influencer Marketing programs and must have a strategic mindset and deep knowledge in the social media space. We are seeking someone with superior relationship building skills and someone who is a team player.  The position will be responsible for the execution of day-to-day influencer marketing activities on behalf of brands, using influencers as brand advocates, content promoters, and content contributors as well as building deep strategic plans that focus on a melding of creative storytelling + business-driven data results. 

• →Collaborate with internal teams and broader IAT to create influencer programs and distribution strategies that align with client goals and objectives 

• →Present campaign strategies, POVs, influencer selects, briefs, day-to-day updates and campaign results to internal teams and client 

• →Oversee research, identification, and relationship management with influencers that help meet brand goals via influencer partnerships supported by SaaS toolbox 

• →Establish and maintain relationships with key contacts within the influencer space while also ensuring that client/agency relationships exist on multiple levels and grow over time 

• →Create and conduct influencer brief for creatives and influencers 

• →Analyze and access campaigns to provide valuable insights and opportunities 

• →Remain on the pulse of influencer marketing trends to ensure creative, maximum exposure 

• →Efficiently and effectively plans and manage influencers at large-scale events 

• →Ensure campaigns are correctly tracking to the campaign budget, inclusive of consideration of SAG 

• Minimum of 4 years of experience in social media influencer strategy and execution; experience in driving talent partnerships 

• Strategic mindset, deep experience in building out tactical recommendations, and ability to connect brand partnerships with voices who are relevant in culture 

• Proven ability to develop meaningful influencer relationships that result in authentic story-telling that drive impact 

• Proven ability to identify relevant influencers and conduct effective outreach 

• Proven ability to professionally and effectively present to and communicate with clients on a daily basis, building strong relationships 

• Strong project management skills with attention to detail, including close management of budget and influencer payments 

• Experience with paid social media in support of influencer campaigns, including working closely with paid social teams or agencies for seamless integration   

• Proven ability to shepherd the development of legal contracts with influencers, working in partnership with legal teams to negotiate redlines to mutual satisfaction 

• Experience working with influencer and content management tools 
• Understands influencer search tools and platforms to assess the effectiveness of an influencer 
• Understanding of or experience with SAG is not required but a plus 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.